Newsworthy

Engage in the climate conversation

Does the media understand your climate response ?

As Aristotle once observed, nature abhors a vacuum. This is true in our responses to climate and the conversations we choose to have in the media. Most of what we see in the news about the resource sector on climate change is overwhelmingly negative. Is the public getting the whole story, or are the absence of conversations with the media from the sector creating a vacuum other voices are filling? Is it time for more positive voices from the resource sector to fill the void?

Direct action on climate change

A negative approach to climate change worth embracing

The team at Lookatmedia™ view climate change in the most negative of ways. We don’t aim to reduce our carbon emission to neutral by 2030, we’ve made our (and your) media centres carbon negative today and in perpetuity. How? For every article posted on any Lookatmedia™ centre, we commit to planting a tree.

NOT A NET ZERO SUM GAME

Turning carbon-negative into a positive

Increasingly the public is turning to business to lead the way in climate change action. This existential threat to our survival has the public's and media’s attention. They’re all demanding the organisations whose products and services they use, who they work with (and work for) demonstrate their ecological and social credentials.

The impact of Science deniers on public health

How to talk to science deniers

As professionals whose very existence is based on proven and repeatable evidence, it isn’t easy to comprehend that people choose to deny the basis of everything that drives our modern lives: Science.

Standing out from the crowd
16 Feb - 2 Mar

'Save the date’ on arts and cultural events

Journalist are asked to attend hundreds of arts and cultural events every month. On initial glance, many of these events may be deemed newsworthy and something worth attending and even writing about. Unfortunately, if they don’t add them to their calendars immediately, they are soon forgotten. Lookatmedia™ has a feature that ensures your events are never forgotten.

Ready to launch
18 Nov - 2 Dec

Launch campaign benefits through Lookatmedia™

Most campaign launches include a PR campaign. Often, these PR campaigns use the same creative material and themes. With advertising campaigns, it’s easy to control when this content is released to the public, as the brand employs everyone involved in disseminating this content. This is not the case with PR.

Open to media coverage
1 Aug - 15 Dec

University open days media coverage

Whether it’s a live or virtual event, open days play an essential role in the success of universities. Coming out of the pandemic, these events will only increase in importance for students, parents, and universities themselves.

Awareness of your university and open days to the media in advance is an essential element of building your reputation and participation in these events, which is why you need a solution like Lookatmedia™.

US Capitol Building

The role of media exposure in building trust in government

We are experiencing an ‘infodemic which is driving mistrust in governments worldwide. With such a rising tide of misinformation, governments and government institutions need to become much more active in the media to rebuild trust with the public. Lookatmedia™ can support you with this mandate.

Journalists seeking story ideas

The rise and rise of inbound PR

Are you sending 300-word press releases to journalists inboxes that must be overflowing with similar media releases? The returns on that PR technique have been diminishing for many years. It’s part of the reason why there has been so much discussion about the demise of the press release. But what’s the alternative for getting the attention of journalists? The answer is inbound PR.