Newsworthy

Earned media Digital Asset Management

From a photo editors or a journalists perspective, pictures are invaluable for telling a story, illustrating a point, and making an emotional connection with readers. It’s why the media is looking for a more versatile picture offering from brands who are pitching their stories, and it’s why Lookatmedia™ includes a full-featured Digital Asset Management (DAM) solution.

Thought leadership in the health sector

Becoming the ‘go to’ expert on a health subject or issue

The last two years have seen the emergence of a new class of health media experts. Whether politicians, government-appointees, doctors, researchers or subject specialists, the media landscape has been dominated by a relatively small group of subject experts.

You could have access to your own health subject or issue experts to build your organisation's reputation and trust through the media…if they had the right forum to demonstrate their skills and knowledge.

Driving the narrative

Transforming your PR from reactive to proactive

PR is either proactive or reactive. Proactive PR helps your educational institution lead the narrative, whereas reactive PR puts you in a situation where you’re always trying to catch up with an existing narrative.

Retargeting journalists

Retargeting journalists

Increased visibility in the media leads to more opportunities to build your organisation's profile and reputation through earned media sources. Your Lookatmedia™ centre is optimised to attract and capture more journalists and media groups; however, we believe there is even more you can do in this competitive space.

Thought leaders’ symbiotic relationship with the media

Thought leaders live here

Those who are thought of as thought leaders don’t live in caves. They live in public perception. Public perception of thought leaders is crafted more through the media than any other source. Your blog and social media may help, but PR and media relations have the biggest impact.

Fit for purpose

Which type of journalist is best to tell your story

We can break down journalists into four distinct types: The Storyteller, the Newshound, the Provocateur, and the Systems Analyst. Your goal is to find which kind of journalist is best suited to tell your story and create content that fits their needs. Here’s a brief explanation of each type.

PR event promotion
20 Oct - 20 Nov

PR event promotions

Whereas the purpose of PR events may vary, they all have the common goal of increasing awareness and positive exposure. Whereas social media is playing an increasingly important role in the exposure of these events, media coverage is still considered the most important goal.

Financial PR

Finance PR 2.0

Businesses in the financial sector understand how quickly their brands can wither under the media's intense spotlight. It seems the media are more unforgiving of finance more than any other sector. Rather than risk damaging your brand and reputation, you could have Lookatmedia™ to help you work with the media to grow.

Breaking News

Journalists check your ticker for a pulse

The dynamism of the design of your media centre or newsroom sends a clear message to the media: does this brand have a pulse?