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Americans Tune Out News. Smart Brands Tune In

A decade ago, more than half of Americans said they followed the news “all or most of the time.”
Today, that number has fallen to just 38%, according to Pew Research. Even more telling, younger audiences are increasingly getting their headlines not from newsrooms, but from influencers and short social clips.
It’s not that people have stopped consuming news. They’re just consuming it differently, in fragments, on mobile, and across platforms that rarely credit or even connect back to the original source. For communicators, that’s a major problem: fewer traditional journalists to pitch, more fragmented audiences to reach, and endless content competing for seconds of attention.

Why Visual Narratives Matter More to the Media Than Ever Before

Audiences are consuming more images and video content daily than ever before. Recent data indicates that the average American is exposed to thousands of visual stimuli each day, from social media posts to streaming video and digital ads. While traditional written content remains important, the surge of visual media is reshaping how news is reported, absorbed, and remembered.

The press release Isn’t dead, it just needed a smarter home

As newsrooms face tighter deadlines and shrinking teams, the traditional PR pitch often falls flat. But the story doesn’t end when a journalist skips the email. Increasingly, they’re finding stories through search, not just inboxes.
That’s where Lookatmedia™ steps in, a digital media center and content management platform that turns every press release into a long-term, discoverable asset.

CopyDeskAI™: Guided by journalists, not algorithms

CopyDeskAI™ is a new editorial support tool purpose-built for modern newsrooms. Developed in close collaboration with editors, producers, and reporters. It works alongside journalists to streamline story development, reduce routine workload, and maintain the high standards of professional reporting.

Established Branded Newsrooms' Image Crisis

A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.

Is the Media "Just Not Into You"?

Ever sent out a press release only to be met with… silence? If you’ve experienced this kind of media ghosting, you’re not alone. Many brands and PR professionals struggle to capture journalists’ attention in today’s crowded information landscape.