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• Government
• 1 day ago

Why are PR Professionals turning to Programmatic Advertising?

• Newsworthy
• 1 week ago

The traditional PR playbook, securing earned media through journalist relationships, is no longer enough. With shrinking newsrooms, a 24/7 news cycle, and increasingly paywalled content, PR professionals are finding it harder than ever to get their stories placed organically. In response, many have turned to programmatic advertising to ensure visibility, but this shift comes at a cost.

NYC Newswire hyperlocal news goes global

• Newsworthy
• 1 month ago

NYC Newswire, a trusted source for hyperlocal news in New York City, has taken a bold step forward by adopting the cutting-edge media center technology platform from Lookatmedia™. With a reach of over 2.5 million New Yorkers, the move enables NYC Newswire to amplify its stories not only across New York City and state but to a global audience.

Established Branded Newsrooms' Image Crisis

• Newsworthy
• 2 months ago

A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.

Is the Media "Just Not Into You"?

• Newsworthy
• 3 months ago

Ever sent out a press release only to be met with… silence? If you’ve experienced this kind of media ghosting, you’re not alone. Many brands and PR professionals struggle to capture journalists’ attention in today’s crowded information landscape.

Could candidate newsrooms transform post-election comms?

• Newsworthy
• 3 months ago

Washington, D.C. – As trust in traditional media erodes and misinformation spreads, an innovative concept is emerging to address these post-election challenges: candidate-branded newsrooms. This model offers newly elected officials a way to communicate directly and transparently with their communities, bypassing media filters and providing a reliable information source.