Newsworthy

Earth-Shattering Disruption to Politics

Empowering positive co-opting in political messaging

Social media has become a battleground for political messaging. Movements, campaigns, and ideas are frequently co-opted, repurposed or reframed by individuals or groups to align with their own agendas. While this process can amplify important causes and broaden their reach, it also poses significant risks, including misrepresentation and dilution of original messages.
However, a new solution is emerging to address these challenges while harnessing the power of co-opting for positive impact: secure, media-compliant digital media centers.

Supercharged Hyperlocalized News

NYC Newswire hyperlocal news goes global

NYC Newswire, a trusted source for hyperlocal news in New York City, has taken a bold step forward by adopting the cutting-edge media center technology platform from Lookatmedia™. With a reach of over 2.5 million New Yorkers, the move enables NYC Newswire to amplify its stories not only across New York City and state but to a global audience.

Risky ventures

Established Branded Newsrooms' Image Crisis

A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.

Transforming Local News Coverage

How Lookatmedia™ help brands win more local Media coverage

In our fragmented media landscape, capturing local news coverage is more challenging, and more important than ever. Local journalists are stretched thin, and traditional media outlets are disappearing alarmingly. To bridge this gap, Lookatmedia™ offers branded newsrooms with built-in tools that empower brands to connect with local journalists more effectively.

Sunsetting

Is the Media "Just Not Into You"?

Ever sent out a press release only to be met with… silence? If you’ve experienced this kind of media ghosting, you’re not alone. Many brands and PR professionals struggle to capture journalists’ attention in today’s crowded information landscape.

Trust Your Constituents

Could candidate newsrooms transform post-election comms?

Washington, D.C. – As trust in traditional media erodes and misinformation spreads, an innovative concept is emerging to address these post-election challenges: candidate-branded newsrooms. This model offers newly elected officials a way to communicate directly and transparently with their communities, bypassing media filters and providing a reliable information source.

Hunter-Gatherer of the News

From trailer to feature: Lookatmedia™ transforms press releases

Crafting a compelling press release is a critical first step in getting your message out. It’s often compared to a movie trailer,an enticing snapshot that gives journalists and the public just enough information to spark interest. But what if you could give your audience more than just a teaser? What if, instead of a mere glimpse, you could offer the full story, complete with rich content and dynamic engagement? That’s where Lookatmedia™ newsrooms come in, transforming traditional media pitching into an immersive, ongoing narrative.

News on the Run

Lookatmedia™ reinvents Newsrooms for maximum impact

Lookatmedia™ is transforming how organizations engage with the media through its advanced online newsrooms. By incorporating journalist registration, opt-in apps, and automatic Google News indexing, Lookatmedia™ provides a fresh alternative to traditional in-house newsrooms and outdated press release distribution. Aligning with the digital preferences of journalists, this approach enhances reach and engagement, outpacing conventional models.

Are visuals more vital than text?

The Ideal Image-to-Text Ratio for News Articles

Research by content strategist Jeff Bullas reveals that articles with images receive 94% more views than text-only articles, underscoring the impact of visuals on audience engagement. Furthermore, studies by Buffer show that content with visuals is 40 times more likely to be shared on social media, significantly broadening reach and enhancing content visibility.