Newsworthy

Risky ventures

Established Branded Newsrooms' Image Crisis

A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.

Sunsetting

Is the Media "Just Not Into You"?

Ever sent out a press release only to be met with… silence? If you’ve experienced this kind of media ghosting, you’re not alone. Many brands and PR professionals struggle to capture journalists’ attention in today’s crowded information landscape.

Trust Your Constituents

Could candidate newsrooms transform post-election comms?

Washington, D.C. – As trust in traditional media erodes and misinformation spreads, an innovative concept is emerging to address these post-election challenges: candidate-branded newsrooms. This model offers newly elected officials a way to communicate directly and transparently with their communities, bypassing media filters and providing a reliable information source.

News on the Run

Lookatmedia™ reinvents Newsrooms for maximum impact

Lookatmedia™ is transforming how organizations engage with the media through its advanced online newsrooms. By incorporating journalist registration, opt-in apps, and automatic Google News indexing, Lookatmedia™ provides a fresh alternative to traditional in-house newsrooms and outdated press release distribution. Aligning with the digital preferences of journalists, this approach enhances reach and engagement, outpacing conventional models.

Are visuals more vital than text?

The Ideal Image-to-Text Ratio for News Articles

Research by content strategist Jeff Bullas reveals that articles with images receive 94% more views than text-only articles, underscoring the impact of visuals on audience engagement. Furthermore, studies by Buffer show that content with visuals is 40 times more likely to be shared on social media, significantly broadening reach and enhancing content visibility.

2017 Ferrari GTC4 Luxury T

Top PR Challenges for US Automotive Brands in ‘25

As the automotive industry gears up for 2025, US automotive brands face an array of public relations challenges that could significantly impact their market position and consumer trust. The transition to electric vehicles (EVs), supply chain disruptions, and maintaining brand reputation amidst fierce competition are at the forefront of these challenges. However, a revolutionary digital solution, Lookatmedia™' online newsroom with a Digital Asset Management (DAM) system that automatically indexes content to Google News—offers a beacon of hope for overcoming these hurdles.

Let or Stop the Dominoes Fall

Engage both low-information & high-information voters in ‘24

In this US 2024 election cycle, effective communication will make or break a campaign. Enter the Lookatmedia™ Newsroom—a streamlined, efficient, and powerful solution crafted for candidates aiming to maximize media impact and voter engagement.

November 5, 2024, is coming… fast

Empowering political Surrogates with Lookatmedia™

Political surrogates are crucial assets, championing candidates by amplifying their messages and engaging with diverse voter groups. However, their effectiveness is often hampered by limited access to quality communication resources. Lookatmedia™' innovative candidate-branded online newsroom and Digital Asset Management (DAM) solution promise to transform this dynamic. By providing secure, authorized access to a wealth of digital communication tools, Lookatmedia™ empowers surrogates to maximize their impact and efficiency.

Bringing Campaigns into Focus
15 Jun - 15 Jul

How candidates can leverage Lookatmedia™ for event media coverage

In addition to creating and amplifying compelling illustrated content that attracts journalists' attention and coverage, Lookatmedia™ newsrooms feature an option for journalists to add event details to their calendars with a single click. Throughout a single candidate's campaign, they can run upwards of 200 events in a single election cycle. With a Lookatmedia™ newsroom, each candidate can leverage these events to increase media coverage and reduce advertising expenditures. Each event can include specifics, links to registration forms, and other resources required by the communications team to help them prepare for media participation and coverage. Here is a list of events and the type of increased media participation and coverage you can aim to achieve with Lookatmedia™.