Newsworthy

Run for the lives of others
4 May

Tunnel to Towers 5K Run & Walk Returns to Indianapolis

On May 4, 2025, Indianapolis will welcome the Tunnel to Towers 5K Run & Walk at White River State Park. Starting at 9:00 am, the event will unite the community in honoring those who made the ultimate sacrifice on 9/11 and beyond.

CopyDeskAI teleprompter script editing
28 Apr

Texas Hero Golf Classic Tees Off in Montgomery

On April 28, 2025, Montgomery, Texas, will host the Texas Hero Golf Classic at April Sound Country Club. This event, part of the Tunnel to Towers National Golf Series, is dedicated to honoring the heroism of first responders and military personnel.

Remember our first responders
10 May

Tunnel to Towers 5K Run & Walk Hits Ripley, WV

On May 10, 2025, Ripley, West Virginia, will host its Tunnel to Towers 5K Run & Walk at the Ripley Court House Gazebo. Starting at 10:00 am, the event invites runners and walkers to honor the sacrifices of first responders and military heroes.

Editorial speed. Journalistic control. Brand-safe storytelling.

CopyDeskAI™: Guided by journalists, not algorithms

CopyDeskAI™ is a new editorial support tool purpose-built for modern newsrooms. Developed in close collaboration with editors, producers, and reporters. It works alongside journalists to streamline story development, reduce routine workload, and maintain the high standards of professional reporting.

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Transforming Automotive PR with Networked Media Centers

Now real-time communication and connection with the Media is essential, automotive brands must evolve beyond traditional PR strategies to connect with consumers in ways that influence behaviour. A groundbreaking approach is emerging, networked Media Centers for dealers, centrally controlled by the brand, offering a dynamic, unified voice while maintaining local engagement.

Risky ventures

Established Branded Newsrooms' Image Crisis

A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.

Sunsetting

Is the Media "Just Not Into You"?

Ever sent out a press release only to be met with… silence? If you’ve experienced this kind of media ghosting, you’re not alone. Many brands and PR professionals struggle to capture journalists’ attention in today’s crowded information landscape.

Trust Your Constituents

Could candidate newsrooms transform post-election comms?

Washington, D.C. – As trust in traditional media erodes and misinformation spreads, an innovative concept is emerging to address these post-election challenges: candidate-branded newsrooms. This model offers newly elected officials a way to communicate directly and transparently with their communities, bypassing media filters and providing a reliable information source.

News on the Run

Lookatmedia™ reinvents Newsrooms for maximum impact

Lookatmedia™ is transforming how organizations engage with the media through its advanced online newsrooms. By incorporating journalist registration, opt-in apps, and automatic Google News indexing, Lookatmedia™ provides a fresh alternative to traditional in-house newsrooms and outdated press release distribution. Aligning with the digital preferences of journalists, this approach enhances reach and engagement, outpacing conventional models.