Automotive

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Top PR Challenges for US Automotive Brands in ‘25

As the automotive industry gears up for 2025, US automotive brands face an array of public relations challenges that could significantly impact their market position and consumer trust. The transition to electric vehicles (EVs), supply chain disruptions, and maintaining brand reputation amidst fierce competition are at the forefront of these challenges. However, a revolutionary digital solution, Lookatmedia™' online newsroom with a Digital Asset Management (DAM) system that automatically indexes content to Google News—offers a beacon of hope for overcoming these hurdles.

Automated Access

5 Quick Wins for Automotive Brands with Lookatmedia™

The complexity of today's media ecosystem presents both challenges and opportunities for automotive brands. The challenge lies in navigating an environment where brands need to convey messages beyond standard product PR. The opportunity is to connect with audiences in ways that clearly define your credentials as a good corporate citizen, creating brand value, driving vehicle sales, and enhancing shareholder value. With that in mind, here are 5 instant wins for automotive brands with Lookatmedia™:

Crisis Hits Home

Online Newsrooms are essential in Automotive PR crises

In an era where the public sources news from both traditional and emerging media, including social media, automotive companies must rethink how they handle crises swiftly and effectively. The last three years have seen industry giants like Volkswagen, Tesla, Toyota, and Subaru navigating significant PR challenges. These examples underscore the necessity for a robust, next-generation online newsroom equipped with an integrated Digital Asset Management (DAM) system, enabling 24/7 secure self-service for journalists.
Here’s how a branded online newsroom with an integrated DAM could have helped with the PR response to each of these high-profile crises:

EXISTENTIAL THREATS NEED NEW SOLUTIONS

Automotive brands battle Fake News to protect reputation

Fake news can wreak havoc on an automotive brand's reputation. False reports about vehicle defects, safety concerns, or unethical business practices spread rapidly, leading to consumer distrust and tarnishing the brand's image. For instance, a viral fake news story alleging a major recall due to safety issues can cause widespread panic among consumers, severely impacting sales and damaging the brand's credibility.