Digital Asset Management
Established Branded Newsrooms' Image Crisis
- Newsworthy
- 4 days ago
A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.
- Newsworthy
- 4 days ago
How Lookatmedia™ help brands win more local Media coverage
- Corporate
- 1 week ago
In our fragmented media landscape, capturing local news coverage is more challenging, and more important than ever. Local journalists are stretched thin, and traditional media outlets are disappearing alarmingly. To bridge this gap, Lookatmedia™ offers branded newsrooms with built-in tools that empower brands to connect with local journalists more effectively.
- Corporate
- 1 week ago
Could candidate newsrooms transform post-election comms?
- Newsworthy
- 1 month ago
Washington, D.C. – As trust in traditional media erodes and misinformation spreads, an innovative concept is emerging to address these post-election challenges: candidate-branded newsrooms. This model offers newly elected officials a way to communicate directly and transparently with their communities, bypassing media filters and providing a reliable information source.
- Newsworthy
- 1 month ago
The Ideal Image-to-Text Ratio for News Articles
- Newsworthy
- 1 month ago
Research by content strategist Jeff Bullas reveals that articles with images receive 94% more views than text-only articles, underscoring the impact of visuals on audience engagement. Furthermore, studies by Buffer show that content with visuals is 40 times more likely to be shared on social media, significantly broadening reach and enhancing content visibility.
- Newsworthy
- 1 month ago
Top PR Challenges for US Automotive Brands in ‘25
- Automotive
- 4 months ago
As the automotive industry gears up for 2025, US automotive brands face an array of public relations challenges that could significantly impact their market position and consumer trust. The transition to electric vehicles (EVs), supply chain disruptions, and maintaining brand reputation amidst fierce competition are at the forefront of these challenges. However, a revolutionary digital solution, Lookatmedia™' online newsroom with a Digital Asset Management (DAM) system that automatically indexes content to Google News—offers a beacon of hope for overcoming these hurdles.
- Automotive
- 4 months ago
How branded online Newsrooms drive student attraction
- Education
- 5 months ago
In the fiercely competitive world of higher education, colleges and universities must master public relations (PR) to attract new students. The five critical PR aspects that determine success are brand reputation and image, effective use of social media and digital marketing, compelling storytelling and content creation, crisis management and communication, and engagement and community building. A college's branded Lookatmedia™ online newsroom is a powerful tool in achieving these outcomes.
- Education
- 5 months ago
Empowering political Surrogates with Lookatmedia™
- Government
- 5 months ago
Political surrogates are crucial assets, championing candidates by amplifying their messages and engaging with diverse voter groups. However, their effectiveness is often hampered by limited access to quality communication resources. Lookatmedia™' innovative candidate-branded online newsroom and Digital Asset Management (DAM) solution promise to transform this dynamic. By providing secure, authorized access to a wealth of digital communication tools, Lookatmedia™ empowers surrogates to maximize their impact and efficiency.
- Government
- 5 months ago
5 Communication Hacks for 2024 Candidates
- Government
- 6 months ago
Navigating the PR landscape in the 2024 U.S. elections presents unique challenges for candidates. Here’s how to tackle the five biggest obstacles and turn them into opportunities for engaging media and voters effectively:
- Government
- 6 months ago
Top 5 Holes in Golf Club PR Strategies
- Sports
- 6 months ago
In an era where media presence can make or break a brand, golf clubs are finding themselves at a critical juncture. While the serene landscapes and elite competitions of golf clubs continue to attract a dedicated audience, there's a significant gap in how these clubs leverage media to extend their reach beyond traditional golf enthusiasts. The top five challenges that golf club PR strategies face today are clear, but the solution lies in broadening their media horizons and utilizing advanced tools like the Lookatmedia™ online newsroom to craft compelling visual narratives.
- Sports
- 6 months ago