Digital Asset Management

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Transforming Automotive PR with Networked Media Centers

Now real-time communication and connection with the Media is essential, automotive brands must evolve beyond traditional PR strategies to connect with consumers in ways that influence behaviour. A groundbreaking approach is emerging, networked Media Centers for dealers, centrally controlled by the brand, offering a dynamic, unified voice while maintaining local engagement.

Why are PR Professionals turning to Programmatic Advertising?

The traditional PR playbook, securing earned media through journalist relationships, is no longer enough. With shrinking newsrooms, a 24/7 news cycle, and increasingly paywalled content, PR professionals are finding it harder than ever to get their stories placed organically. In response, many have turned to programmatic advertising to ensure visibility, but this shift comes at a cost.

How to connect thought leaders with more podcast producers

Thought leaders who hope to expand their influence and reach must find new and creative ways to stand out to producers of podcasts. A branded media center, especially one integrated with cutting-edge digital asset management (DAM) solutions, provides an essential platform to achieve this by making content more discoverable and compelling.

Earth-Shattering Disruption to Politics

Empowering positive co-opting in political messaging

Social media has become a battleground for political messaging. Movements, campaigns, and ideas are frequently co-opted, repurposed or reframed by individuals or groups to align with their own agendas. While this process can amplify important causes and broaden their reach, it also poses significant risks, including misrepresentation and dilution of original messages.
However, a new solution is emerging to address these challenges while harnessing the power of co-opting for positive impact: secure, media-compliant digital media centers.

NYC Newswire hyperlocal news goes global

NYC Newswire, a trusted source for hyperlocal news in New York City, has taken a bold step forward by adopting the cutting-edge media center technology platform from Lookatmedia™. With a reach of over 2.5 million New Yorkers, the move enables NYC Newswire to amplify its stories not only across New York City and state but to a global audience.

Risky ventures

Established Branded Newsrooms' Image Crisis

A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.

Transforming Local News Coverage

How Lookatmedia™ help brands win more local Media coverage

In our fragmented media landscape, capturing local news coverage is more challenging, and more important than ever. Local journalists are stretched thin, and traditional media outlets are disappearing alarmingly. To bridge this gap, Lookatmedia™ offers branded newsrooms with built-in tools that empower brands to connect with local journalists more effectively.

Trust Your Constituents

Could candidate newsrooms transform post-election comms?

Washington, D.C. – As trust in traditional media erodes and misinformation spreads, an innovative concept is emerging to address these post-election challenges: candidate-branded newsrooms. This model offers newly elected officials a way to communicate directly and transparently with their communities, bypassing media filters and providing a reliable information source.