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2017 Ferrari GTC4 Luxury T

Top PR Challenges for US Automotive Brands in ‘25

As the automotive industry gears up for 2025, US automotive brands face an array of public relations challenges that could significantly impact their market position and consumer trust. The transition to electric vehicles (EVs), supply chain disruptions, and maintaining brand reputation amidst fierce competition are at the forefront of these challenges. However, a revolutionary digital solution, Lookatmedia™' online newsroom with a Digital Asset Management (DAM) system that automatically indexes content to Google News—offers a beacon of hope for overcoming these hurdles.

Degrees of difficulty

How branded online Newsrooms drive student attraction

In the fiercely competitive world of higher education, colleges and universities must master public relations (PR) to attract new students. The five critical PR aspects that determine success are brand reputation and image, effective use of social media and digital marketing, compelling storytelling and content creation, crisis management and communication, and engagement and community building. A college's branded Lookatmedia™ online newsroom is a powerful tool in achieving these outcomes.

Let or Stop the Dominoes Fall

Engage both low-information & high-information voters in ‘24

In this US 2024 election cycle, effective communication will make or break a campaign. Enter the Lookatmedia™ Newsroom—a streamlined, efficient, and powerful solution crafted for candidates aiming to maximize media impact and voter engagement.

Faster, More Accurate, and More Visually Compelling

Effective Rapid Response with Lookatmedia™

As the 2024 election cycle heats up, the importance of rapid response for political communication teams cannot be overstated. A Lookatmedia™ candidate-branded online newsroom, integrated with a powerful digital asset management (DAM) solution, offers a cutting-edge approach to enhancing these teams' efficiency and effectiveness, especially in combating AI-generated fake news.

November 5, 2024, is coming… fast

Empowering political Surrogates with Lookatmedia™

Political surrogates are crucial assets, championing candidates by amplifying their messages and engaging with diverse voter groups. However, their effectiveness is often hampered by limited access to quality communication resources. Lookatmedia™' innovative candidate-branded online newsroom and Digital Asset Management (DAM) solution promise to transform this dynamic. By providing secure, authorized access to a wealth of digital communication tools, Lookatmedia™ empowers surrogates to maximize their impact and efficiency.

'I vote, therefore I am'

Lookatmedia™ newsrooms for down-ballot 2024 elections

While the Presidential, 435 Congressional Seats, and 33 U.S. Senate seats steal the headlines, there are another 5,793 state legislative seats across 85 chambers in 44 states that will also be held. With the increasing cost of advertising, the context collapse issue of social media, and the increased complexity of traditional and new media, how can these all-important elections directly impact how elections are run, how policies are made, and how well our society and communities are run attract

A Harsh, Cold Reality

Can '24 Candidates contend with 'Collapsed Context' on social?

Candidates running for the 2024 US election face a significant challenge with "collapsed context," where diverse audiences converge online, leading to misinterpretation and miscommunication. Messages can be taken out of context, scrutinized by a broad audience, and potentially result in viral criticism or misinformation. Addressing multiple audiences simultaneously requires careful message crafting to avoid alienating any group.

Is this an ELE event for democracy?

Brace yourself for an ‘October Surprise’ like no other

In a survey this week by Lookatmedia™, journalists, PR professionals, marketers, lobbyists, and communication experts overwhelmingly agree: October 2024 will bring the most complex news environment the US election cycle has ever faced. Over 70% predict a deluge of AI-generated fake news, creating chaos for journalists, politicians, and voters alike.

Mastering the 2024 US Senate Race with Lookatmedia™

With the 2024 US Senate elections on the horizon, candidates are entering a challenging battlefield. The role of a senator is pivotal, involving not just winning an election but also navigating public relations challenges throughout the term. From engaging a polarized voter base to addressing economic anxieties, healthcare concerns, and climate change, the journey is formidable. Lookatmedia™ offers a solution to turn these obstacles into opportunities, ensuring not only election success but also effective governance.