Corporate

Hunter-Gatherer of the News

From trailer to feature: Lookatmedia™ transforms press releases

Crafting a compelling press release is a critical first step in getting your message out. It’s often compared to a movie trailer,an enticing snapshot that gives journalists and the public just enough information to spark interest. But what if you could give your audience more than just a teaser? What if, instead of a mere glimpse, you could offer the full story, complete with rich content and dynamic engagement? That’s where Lookatmedia™ newsrooms come in, transforming traditional media pitching into an immersive, ongoing narrative.

Avoiding common obstacles to publishing

Why photo editors reject your images

Photo editors have a dual role. They need to find the right images to tell stories and capture the reader’s attention. They also have the role of ensuring they have the legal right to use images. The legal aspect of images is where many PR professionals fail.

Are you at risk of being sucked up into the vortex of an AI tornado?

Is AI A-OK for PR today?

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?

To Bee or not to Bee

Authenticity and how to fake it

Consumers are demanding more authenticity from brands. They're over the spin and want content and stories with greater credibility and authenticity, so here's how you fake it.

#BreakingNews

PR for VC

The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.

The social channel that drives media coverage

How Twitter can improve the success of your media pitches

77% of journalists use Twitter to keep up with the latest news. If you're not using Twitter to expand the reach of your media pitch, you're missing out; however, getting discovered on Twitter is challenging, so here are a few things you need to know and can do to improve your success.

Reap what you sew

Social Licence and online newsrooms

For those who may not be aware, Social Licence is the level of acceptance or approval that stakeholders and communities extend to projects, sites, companies, or industries. In an era of climate change, where actions in one country impact us all, Social License to operate is high in the media, public, government and businesses agenda. Such a license is based on trust and confidence – hard to win, easy to lose.

Infinitely adaptable

Branded online newsroom, your way

Choosing an online newsroom solution should work similarly to purchasing a new car; you can buy a base model, or you can change the look or add additional features to fulfil your needs and desires. It would be best if you didn't have to build the car yourself. The technicians who built the car are the best people to help you customise your solution to enhance performance and fit your organisation and people. This is the philosophy that drives the Lookatmedia™ customisation process.

Diversity, values, flexibility

Media pitch for a stronger recruitment brand

Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.