Avoiding common obstacles to publishing
Marcus Millo
Lookatmedia™ allows your PR team to avoid many of the obstacles to your images and videos being selected and used by photo editors and journalists.
Photo editors have a dual role. They need to find the right images to tell stories and capture the reader’s attention. They also have the role of ensuring they have the legal right to use images. The legal aspect of images is where many PR professionals fail.
Who sets the terms?
Even though a photographer may have been paid to shoot an image, that doesn’t mean they forfeit the right of ownership or credit for the image. Around the globe, copyright rules vary, which is why it is essential that when you provide images for media pitches, there need to be clear instructions around publishing rights.
‘Do you have the rights to use that image?’
Getty Images/iStockphoto
PR professionals often make the mistake they own the rights to an image being used in PR pitches. The Lookatmedia™ Digital Assets Management solution makes ownership and usage rights clearer.
‘Do you have the rights to use that image?’
Getty Images/iStockphoto
PR professionals often make the mistake they own the rights to an image being used in PR pitches. The Lookatmedia™ Digital Assets Management solution makes ownership and usage rights clearer.
Who took the shot?
Whether it's photos or videos, photo editors and journalists need the attribution details. To protect your organisation from legal action and ensure your images are published, you must provide this information with your images and video content.
Who’s in the shot?
If you have people in your images, do you have model releases? What are the terms around those releases? Have those present agreed to editorial release? Do you have the right names in the image description? Has this description been provided to the photo editor or journalist? Accuracy, documentation, and detail are more important to the media than they may be to you. This information provides them with legal coverage and demonstrates a right to use the image.
Accuracy, accuracy, accuracy
Getty Images/iStockphoto
Lookatmedia™ is designed to make it simple for your PR team and journalist to identify the people and release documentation for images in media pitches.
Accuracy, accuracy, accuracy
Getty Images/iStockphoto
Lookatmedia™ is designed to make it simple for your PR team and journalist to identify the people and release documentation for images in media pitches.
Describing the shot
Do your images contain accurate descriptions? Dates, places, subject matter, and other information create context around your image, helping it become an integral part of the story and providing additional legal cover for the media.
When, where, why, who?
Getty Images/iStockphoto
Lookatmedia™ is built around a full feature Digital Assets Management solution, making it simple to add and manage metadata on images which are then used in your media centre.
When, where, why, who?
Getty Images/iStockphoto
Lookatmedia™ is built around a full feature Digital Assets Management solution, making it simple to add and manage metadata on images which are then used in your media centre.
Is it the right format?
Depending on the publication format, photo editors and journalists will have very specific (and often) individual needs for images and videos. They may want horizontal, vertical images and video. These print publications need different resolutions to their online and social channels. They may want other images based on something as arbitrary as colour or some other aesthetic concern.
Managing the details
Lookatmedia™ is uniquely suited to handle the media's minutiae of photo and video management. To start with, it's built around one of the worlds best Digital Asset Management (DAM) solutions and contains workflows that are designed to bulk manage metadata for digital assets. It uses AI technology to tag content to make it easier for you and journalists to discover. It automatically adds titles, descriptions, and attributions (and even hashtags) that have been added to images when they were uploaded to the DAM. It delivers this information back to journalists when they download this content. It provides everything you need to ensure photo editors and journalists can discover and legally use your images and videos to illustrate your stories in the media.
