A Harsh, Cold Reality

A Harsh, Cold Reality

grinvalds

Political candidates have no control over how their messages are viewed on social media. Rethink your communication strategy.

#Politics #SocialMedia #Strategy

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A Harsh, Cold Reality
4 months ago

Can '24 Candidates contend with
'Collapsed Context' on social?

#Politics #SocialMedia #Strategy #mediarelations #lookatmedia

By Craig Harris

A Harsh, Cold Reality

grinvalds

Political candidates have no control over how their messages are viewed on social media. Rethink your communication strategy.

#Politics #SocialMedia #Strategy

Candidates running for the 2024 US election face a significant challenge with "collapsed context," where diverse audiences converge online, leading to misinterpretation and miscommunication. Messages can be taken out of context, scrutinized by a broad audience, and potentially result in viral criticism or misinformation. Addressing multiple audiences simultaneously requires careful message crafting to avoid alienating any group.

Entering the Spiral

The heavy reliance on popular social media channels exacerbates this issue. Social media platforms, while essential for reaching wide audiences quickly, are notorious for their unpredictable outcomes. These platforms encourage rapid, often superficial interactions that lack the depth needed for nuanced communication. As a result, candidates' statements can be easily distorted or misinterpreted by various segments of their audience.

Can’t See the Bottom

sasacvetkovic33

Your candidacy is often viewed out of context on social media, making message control challenging.

#PoliticalCampaign #MediaStrategy #Context

Can’t See the Bottom

Can’t See the Bottom

sasacvetkovic33

Your candidacy is often viewed out of context on social media, making message control challenging.

#PoliticalCampaign #MediaStrategy #Context

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Talk Local, Go Viral (For All the Wrong Reasons)

A comment intended for a local constituency can quickly be spread and scrutinized by a national or even global audience, leading to backlash from those who may not understand the local context. This unpredictability can derail campaigns and force candidates into reactive modes rather than proactive strategy. Social media algorithms often prioritize sensational content over measured discourse, meaning that controversial or provocative interpretations of a candidate’s statements are more likely to spread, further complicating the task of maintaining a consistent and accurate message.

All News is Not Good News

Jakub Rupa

MIT found false news is 70% more likely to be retweeted and spreads six times faster than true stories.

#FakeNews #Misinformation #SocialMedia

All News is Not Good News

All News is Not Good News

Jakub Rupa

MIT found false news is 70% more likely to be retweeted and spreads six times faster than true stories.

#FakeNews #Misinformation #SocialMedia

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Tether to Local Media and Supporters

To combat these challenges, the Lookatmedia™ newsroom with an integrated Digital Asset Management (DAM) system offers a robust solution. This centralized information hub ensures consistency and ease of access to official statements, press releases, and multimedia assets, reducing misinterpretation. Controlled messaging through pre-packaged content and quick updates ensures accuracy. The newsroom can tailor content for local media, bloggers, influencers, and specific audiences, managing targeted releases to ensure messages reach the right people at the right time.

Allies or Enemies?

kieferpix

Media view information skeptically, which is better than those with cynical or false narrative aims.

#MediaRelations #Trust #PoliticalCampaign

Allies or Enemies?

Allies or Enemies?

kieferpix

Media view information skeptically, which is better than those with cynical or false narrative aims.

#MediaRelations #Trust #PoliticalCampaign

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Stop. Look. Listen

Enhanced transparency builds trust, as detailed information is readily available, demonstrating professionalism and credibility. Efficient media management through a resource library and usage rights tracking ensures the correct use of materials. In a PR crisis, the newsroom provides rapid response capabilities, allowing quick dissemination of official responses and real-time updates. Every new story published and every new media connection made prepares for the final and important push to November 2024.

Letting in the Light

3dfoto

For name recognition and voter trust, get into the light with Lookatmedia™, the platform you need.

#VoterTrust #Visibility #Lookatmedia

Letting in the Light

Letting in the Light

3dfoto

For name recognition and voter trust, get into the light with Lookatmedia™, the platform you need.

#VoterTrust #Visibility #Lookatmedia

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Leading, Not Lagging

Data analytics and insights from the integrated DAM system track asset usage and engagement, helping refine communication strategies. Implementing this solution involves designing a user-friendly newsroom, integrating the DAM system, populating it with relevant content, establishing management protocols, and promoting it to journalists and supporters.

All Things to the Right People

The Lookatmedia™ newsroom also automatically indexes stories to Google News and Apple News, ensuring they are localized for relevant audiences. This means readers receive content that directly relates to their geographical area, increasing engagement and ensuring that the right messages reach the right people instantly.

People in the Loop

TrongNguyen

AI can't replace humanity. Use Lookatmedia™ to engage and motivate supporters effectively.

#AI #Supporters #Engagement

People in the Loop

People in the Loop

TrongNguyen

AI can't replace humanity. Use Lookatmedia™ to engage and motivate supporters effectively.

#AI #Supporters #Engagement

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Move past 2020 communication strategies

While the Lookatmedia™ newsroom with an integrated DAM system has specific features to empower communication teams and supporters on social media, its real value lies in helping candidates effectively manage digital assets, maintain consistent messaging, and navigate the complexities of the modern media environment. This approach ensures messages are accurately conveyed and enables swift, effective responses to any challenges, providing a more predictable and controlled communication strategy compared to the volatile nature of social media platforms.

2020 is a Thousand Years Ago

Farknot_Architect

2020 elections were 5 iPhone generations ago. Update your communication tech strategy.

#TechUpdate #Elections #Innovation

2020 is a Thousand Years Ago

2020 is a Thousand Years Ago

Farknot_Architect

2020 elections were 5 iPhone generations ago. Update your communication tech strategy.

#TechUpdate #Elections #Innovation

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