A Harsh, Cold Reality
grinvalds
Political candidates have no control over how their messages are viewed on social media. Rethink your communication strategy.
Candidates running for the 2024 US election face a significant challenge with "collapsed context," where diverse audiences converge online, leading to misinterpretation and miscommunication. Messages can be taken out of context, scrutinized by a broad audience, and potentially result in viral criticism or misinformation. Addressing multiple audiences simultaneously requires careful message crafting to avoid alienating any group.
Entering the Spiral
The heavy reliance on popular social media channels exacerbates this issue. Social media platforms, while essential for reaching wide audiences quickly, are notorious for their unpredictable outcomes. These platforms encourage rapid, often superficial interactions that lack the depth needed for nuanced communication. As a result, candidates' statements can be easily distorted or misinterpreted by various segments of their audience.
Can’t See the Bottom
sasacvetkovic33
Your candidacy is often viewed out of context on social media, making message control challenging.
Can’t See the Bottom
sasacvetkovic33
Your candidacy is often viewed out of context on social media, making message control challenging.
Talk Local, Go Viral (For All the Wrong Reasons)
A comment intended for a local constituency can quickly be spread and scrutinized by a national or even global audience, leading to backlash from those who may not understand the local context. This unpredictability can derail campaigns and force candidates into reactive modes rather than proactive strategy. Social media algorithms often prioritize sensational content over measured discourse, meaning that controversial or provocative interpretations of a candidate’s statements are more likely to spread, further complicating the task of maintaining a consistent and accurate message.
All News is Not Good News
Jakub Rupa
MIT found false news is 70% more likely to be retweeted and spreads six times faster than true stories.
All News is Not Good News
Jakub Rupa
MIT found false news is 70% more likely to be retweeted and spreads six times faster than true stories.
Tether to Local Media and Supporters
To combat these challenges, the Lookatmedia™ newsroom with an integrated Digital Asset Management (DAM) system offers a robust solution. This centralized information hub ensures consistency and ease of access to official statements, press releases, and multimedia assets, reducing misinterpretation. Controlled messaging through pre-packaged content and quick updates ensures accuracy. The newsroom can tailor content for local media, bloggers, influencers, and specific audiences, managing targeted releases to ensure messages reach the right people at the right time.
Allies or Enemies?
kieferpix
Media view information skeptically, which is better than those with cynical or false narrative aims.
Allies or Enemies?
kieferpix
Media view information skeptically, which is better than those with cynical or false narrative aims.
Stop. Look. Listen
Enhanced transparency builds trust, as detailed information is readily available, demonstrating professionalism and credibility. Efficient media management through a resource library and usage rights tracking ensures the correct use of materials. In a PR crisis, the newsroom provides rapid response capabilities, allowing quick dissemination of official responses and real-time updates. Every new story published and every new media connection made prepares for the final and important push to November 2024.
Letting in the Light
3dfoto
For name recognition and voter trust, get into the light with Lookatmedia™, the platform you need.
Letting in the Light
3dfoto
For name recognition and voter trust, get into the light with Lookatmedia™, the platform you need.
Leading, Not Lagging
Data analytics and insights from the integrated DAM system track asset usage and engagement, helping refine communication strategies. Implementing this solution involves designing a user-friendly newsroom, integrating the DAM system, populating it with relevant content, establishing management protocols, and promoting it to journalists and supporters.
All Things to the Right People
The Lookatmedia™ newsroom also automatically indexes stories to Google News and Apple News, ensuring they are localized for relevant audiences. This means readers receive content that directly relates to their geographical area, increasing engagement and ensuring that the right messages reach the right people instantly.
People in the Loop
TrongNguyen
AI can't replace humanity. Use Lookatmedia™ to engage and motivate supporters effectively.
People in the Loop
TrongNguyen
AI can't replace humanity. Use Lookatmedia™ to engage and motivate supporters effectively.
Move past 2020 communication strategies
While the Lookatmedia™ newsroom with an integrated DAM system has specific features to empower communication teams and supporters on social media, its real value lies in helping candidates effectively manage digital assets, maintain consistent messaging, and navigate the complexities of the modern media environment. This approach ensures messages are accurately conveyed and enables swift, effective responses to any challenges, providing a more predictable and controlled communication strategy compared to the volatile nature of social media platforms.
2020 is a Thousand Years Ago
Farknot_Architect
2020 elections were 5 iPhone generations ago. Update your communication tech strategy.
2020 is a Thousand Years Ago
Farknot_Architect
2020 elections were 5 iPhone generations ago. Update your communication tech strategy.
