Leverage Your Thought Leaders
Lookatmedia™
Your organization has a wealth of thought leaders. With the right visual narratives, they can engage the modern media environment while building and protecting your brand and reputation.
Journalists, podcasters, influencers and bloggers are inundated with information; traditional press releases alone are no longer enough to capture attention. For business and finance PR teams, the rise of digital media and fragmented news consumption has created a new imperative: visual narratives.
The Power of Multimedia Content
Recent studies suggest that with smartphones, social media, and constantly scrolling feeds, individuals may be exposed to 15,000–20,000 visual messages daily. For journalists covering business, finance, and economic trends, this flood of information means only the most compelling, well-packaged content stands out. Static text is increasingly overlooked, while multimedia content like images, infographics, charts, and short videos can dramatically increase engagement. According to Business Wire’s 2023 Media Trends report, press releases that include visual elements receive up to 1.4 times more views and twice the engagement compared to text-only releases.
Visuals Boost Retention
Lookatmedia™
Research shows people retain information better when it is presented visually. Content with visuals is 65% more likely to be remembered than text-only content.
Visuals Boost Retention
Lookatmedia™
Research shows people retain information better when it is presented visually. Content with visuals is 65% more likely to be remembered than text-only content.
Challenges for Business and Finance PR Teams
This shift poses a challenge for PR teams. How can they make financial data, market trends, and corporate stories not only digestible
The Role of Lookatmedia™
Lookatmedia™ provides a next-generation media center designed specifically for communications teams. It combines a digital newsroom with an integrated Digital Asset Management system, providing centralized, searchable, and verified access to every press release, chart, image, video, and approved quote. Journalists can instantly find trustworthy content, while PR teams maintain control, transparency, and SEO-optimized discoverability.
Bring the Media to You
Getty Images/iStockphoto
Fewer media outlets have the resources to attend events in person. Lookatmedia™ provides the tools to attract media to your events and support those unable to attend.
Bring the Media to You
Getty Images/iStockphoto
Fewer media outlets have the resources to attend events in person. Lookatmedia™ provides the tools to attract media to your events and support those unable to attend.
Transforming Media Engagement
For business and finance PR, this approach is transformative. No longer confined to email pitches or static PDFs, teams can present stories in a visually rich, journalist-ready format. This not only increases coverage potential but builds trust and credibility in a competitive media landscape.
Build Deeper Engagement
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Rather than focusing only on spotfires and major announcements, Lookatmedia™ creates a resource ecosystem that fosters deeper engagement and strengthens relationships with an increasingly diverse media landscape.
Build Deeper Engagement
Getty Images/iStockphoto
Rather than focusing only on spotfires and major announcements, Lookatmedia™ creates a resource ecosystem that fosters deeper engagement and strengthens relationships with an increasingly diverse media landscape.
Meeting the New Media Reality
As traditional news consumption continues to fragment, organizations that embrace visual narratives and the tools to deliver them effectively are poised to capture attention, amplify messaging, and drive tangible media outcomes. Lookatmedia™ helps PR teams achieve precisely that, making visual storytelling a central pillar of modern business communications.
