Government

Let or Stop the Dominoes Fall

Engage both low-information & high-information voters in ‘24

In this US 2024 election cycle, effective communication will make or break a campaign. Enter the Lookatmedia™ Newsroom—a streamlined, efficient, and powerful solution crafted for candidates aiming to maximize media impact and voter engagement.

November 5, 2024, is coming… fast

Empowering political Surrogates with Lookatmedia™

Political surrogates are crucial assets, championing candidates by amplifying their messages and engaging with diverse voter groups. However, their effectiveness is often hampered by limited access to quality communication resources. Lookatmedia™' innovative candidate-branded online newsroom and Digital Asset Management (DAM) solution promise to transform this dynamic. By providing secure, authorized access to a wealth of digital communication tools, Lookatmedia™ empowers surrogates to maximize their impact and efficiency.

Bringing Campaigns into Focus
15 Jun - 15 Jul

How candidates can leverage Lookatmedia™ for event media coverage

In addition to creating and amplifying compelling illustrated content that attracts journalists' attention and coverage, Lookatmedia™ newsrooms feature an option for journalists to add event details to their calendars with a single click. Throughout a single candidate's campaign, they can run upwards of 200 events in a single election cycle. With a Lookatmedia™ newsroom, each candidate can leverage these events to increase media coverage and reduce advertising expenditures. Each event can include specifics, links to registration forms, and other resources required by the communications team to help them prepare for media participation and coverage. Here is a list of events and the type of increased media participation and coverage you can aim to achieve with Lookatmedia™.

A Harsh, Cold Reality

Can '24 Candidates contend with 'Collapsed Context' on social?

Candidates running for the 2024 US election face a significant challenge with "collapsed context," where diverse audiences converge online, leading to misinterpretation and miscommunication. Messages can be taken out of context, scrutinized by a broad audience, and potentially result in viral criticism or misinformation. Addressing multiple audiences simultaneously requires careful message crafting to avoid alienating any group.

Under the Dome

Mastering the 2024 US Senate Race with Lookatmedia™

With the 2024 US Senate elections on the horizon, candidates are entering a challenging battlefield. The role of a senator is pivotal, involving not just winning an election but also navigating public relations challenges throughout the term. From engaging a polarized voter base to addressing economic anxieties, healthcare concerns, and climate change, the journey is formidable. Lookatmedia™ offers a solution to turn these obstacles into opportunities, ensuring not only election success but also effective governance.

By the People, for the People

Why Governors Need Lookatmedia™ Now and Post-Election

For the 2024 election cycle, governors face the daunting task of addressing key issues through effective PR and communication strategies. With the polarized, fragmented, and diversified media landscape, this challenge has only intensified. Here’s why every governor needs a next-generation Lookatmedia™ online newsroom to fuel vital conversations with constituents and stakeholders:

Fight for Every Inch

5 Communication Hacks for 2024 Candidates

Navigating the PR landscape in the 2024 U.S. elections presents unique challenges for candidates. Here’s how to tackle the five biggest obstacles and turn them into opportunities for engaging media and voters effectively:

Game on!

Every election cycle is marked by a tech breakthrough. What's this year's?

In the early 60s, we saw John F. Kennedy shine on TV while Nixon faltered before our eyes. Fast forward to Reagan's "Morning in America" ad, and Barack Obama's mastery of social media and small donations. Each election either introduces new communication technology or creatively utilizes existing tech.

Your turn

Politics is Scrabble, not Chess

After watching recent media coverage of a state election and federal budget, I concluded what game most closely represents modern politics, Scrabble.