Game on!
3dfoto
Billiosn will be invested into this years US election. Could one of the most slow cost new techs determine the outcome?
In the early 60s, we saw John F. Kennedy shine on TV while Nixon faltered before our eyes. Fast forward to Reagan's "Morning in America" ad, and Barack Obama's mastery of social media and small donations. Each election either introduces new communication technology or creatively utilizes existing tech.
The Medium is the Message.
In the 2024 presidential campaign, the dominant technology is unclear. TV ads somewhat work for those over 63. Programmatic ads are effective at times, but their impact is inconsistent. Social media seems promising, but Meta no longer supports political campaigns, Twitter (now 'X') has lost credibility and users, and TikTok’s algorithms are opaque and its motives impenetrable.
I see it! I see it!
Farknot_Architect
The most pervasive and ubiquitous technology in our lives is our smartphones. The underlying technology in this information delivery device overwhelmingly favors visual content.
I see it! I see it!
Farknot_Architect
The most pervasive and ubiquitous technology in our lives is our smartphones. The underlying technology in this information delivery device overwhelmingly favors visual content.
The Fourth Pillar of Democracy.
So what’s left? ‘The Media’, often referred to as the ‘Fourth Pillar of Democracy’, is essential for ensuring transparency in democratic processes. Despite a polarized media environment, it remains a crucial bastion of truth, informing voters of their choices.
Everything old is new again!
microgen
When Mark Twain read his obituary and remarked, “The reports of my death are greatly exaggerated,” he could have been talking about the media.
Everything old is new again!
microgen
When Mark Twain read his obituary and remarked, “The reports of my death are greatly exaggerated,” he could have been talking about the media.
The medium shapes the message.
The delivery method significantly impacts how a message is perceived and understood, often more than the message itself. A book’s message differs in impact from the same message on social media. Today, The Media is losing the battle for attention and trust because it’s fighting 21st-century battles with 19th-century weapons, relying on text and spoken word against
What we see, we believe
terrasprite
Forbes recently republished a survey that showed 91% of people prefer their information in a visual format. Think of what impact that approach could have this election cycle.
What we see, we believe
terrasprite
Forbes recently republished a survey that showed 91% of people prefer their information in a visual format. Think of what impact that approach could have this election cycle.
Enter Lookatmedia™.
If The Media is losing attention due to a lack of visual content, providing access to that content is the solution. Just as social media uses crowd-sourced content to sell ads, The Media can use images and videos to capture attention.
Lookatmedia™ online newsrooms help brands build symbiotic relationships with The Media and individual journalists in both traditional and emerging spaces. By providing secure, auditable, verifiable, and media-compliant articles and visual assets, journalists can reclaim their role as communication powerhouses, combating social media and fake news with trusted content from verifiable sources.
Thousands of news sources overnight
Farknot_Architect
Imagine a world where every media source in America has instant, free, and secure access to the visual assets that drive the written and visual narratives of this year’s election.
Thousands of news sources overnight
Farknot_Architect
Imagine a world where every media source in America has instant, free, and secure access to the visual assets that drive the written and visual narratives of this year’s election.
The emerging tech that could redefine the 2024 election cycle is…
We’ve come full circle, discussing past tech influences on elections, the challenges of the current media environment, and the unpredictability of social media. Journalism remains voters' best opportunity to understand the political impacts on their lives. Any technology that aids journalists in safeguarding democratic transparency and equips them with visual resources to engage the public will be the most impactful technology of the 2024 election cycle.
