Let or Stop the Dominoes Fall
Getty Images/iStockphoto
There’s a gaping hole in 2024 candidates' media strategies that a Lookatmedia™ online newsroom fills, putting comms teams back in control of the narrative.
In this US 2024 election cycle, effective communication will make or break a campaign. Enter the Lookatmedia™ Newsroom—a streamlined, efficient, and powerful solution crafted for candidates aiming to maximize media impact and voter engagement.
Quick study
The setup and learning process for a Lookatmedia™ newsroom is designed to be both simple and fast, ensuring teams can quickly adapt and start building momentum. As the campaign progresses, the solution scales with it, supporting gradual content development and activity buildup, making it an invaluable tool as the campaign approaches its peak.
For Those Who Don’t Want to Learn Another Piece of Tech
Farknot_Architect
Lookatmedia™ is a solution designed for comms professionals who are not interested in spending a lot of time learning new technology unless there’s an immediate ROI. Lookatmedia™ is fast to learn and offers a quick return on investment.
For Those Who Don’t Want to Learn Another Piece of Tech
Farknot_Architect
Lookatmedia™ is a solution designed for comms professionals who are not interested in spending a lot of time learning new technology unless there’s an immediate ROI. Lookatmedia™ is fast to learn and offers a quick return on investment.
We Go low. We go high
Lookatmedia™ is engineered to engage both low-information and high-information voters, effectively communicating with a candidate's base while making a compelling case to undecided voters. Stories created within this platform gain added credibility by being amplified through trusted local media sources, ensuring the message reaches further and resonates more deeply.
Are Low-Tech Voters Just Bored by Your Text?
iStock
The average American adult spends 6 to 7 hours a day online, yet more and more feel less engaged with political content. Is it a lack
Are Low-Tech Voters Just Bored by Your Text?
iStock
The average American adult spends 6 to 7 hours a day online, yet more and more feel less engaged with political content. Is it a lack
Rapid response
One of the standout features of Lookatmedia™ is its ability to enhance rapid response capabilities. This enables swift communication with journalists and effective social media engagement through surrogates. Unlike paid ads and press releases, the articles created within Lookatmedia™ have a longer shelf life, offering a more granular and aggregated impact on both media and voters. Tailored for the new media environment, Lookatmedia™ is an essential tool for candidates at all levels in the 2024 election, ensuring their campaigns remain relevant and impactful.
Battles Are Won and Lost Before the Day
Getty Images/iStockphoto
Lookatmedia™ newsrooms help build context around candidates and campaigns. As the campaign progresses, it helps build relationships with journalists and provides tools and resources for rapid response.
Battles Are Won and Lost Before the Day
Getty Images/iStockphoto
Lookatmedia™ newsrooms help build context around candidates and campaigns. As the campaign progresses, it helps build relationships with journalists and provides tools and resources for rapid response.
Simple solution for a complex media ecosystem
As media strategies evolve, embracing the latest tools and techniques is crucial. Lookatmedia™ enables campaigns to adopt modern strategies, staying ahead in the media landscape. By building on the existing framework, the platform acts as a force multiplier, significantly enhancing its capacity and efficiency. It also expands media access by increasing the volume and diversity of media outlets accessing stories, ensuring wider and more varied coverage.
Do You Really Have a Handle on the Media and Social?
iStock
The rules of social and media are being rewritten continuously. No one person can understand all this complexity. What you can understand is that visual storytelling now dominates both the media and social landscape.
Do You Really Have a Handle on the Media and Social?
iStock
The rules of social and media are being rewritten continuously. No one person can understand all this complexity. What you can understand is that visual storytelling now dominates both the media and social landscape.
The speed of the game has changed. Have you?
Streamlining content creation is another vital benefit, simplifying the process of creating media content and making it more efficient and user-friendly. The platform centralizes press resources, providing a single endpoint for press releases and post-event summaries, and offers a 24/7 online resource for journalists conducting story research. Self-service capabilities allow for easy access to stories and visual narratives, with tracking to monitor which journalists download content and for what purposes.
TWO FISH, ONE FISH
Getty Images/iStockphoto
Media ownership, endorsements, and rules of engagement for social are just a few things that have changed since the last election. Lookatmedia™ is built for this new media environment and makes your comms team more agile.
TWO FISH, ONE FISH
Getty Images/iStockphoto
Media ownership, endorsements, and rules of engagement for social are just a few things that have changed since the last election. Lookatmedia™ is built for this new media environment and makes your comms team more agile.
Preloaded and ready to go
Setting up a Lookatmedia™ newsroom is straightforward, with pre-branded and preloaded elements such as core images, videos, and brand assets. It includes a journalist-friendly portal and a digital surrogates portal to streamline content sharing. Onboarding involves training sessions for the DAM and newsroom management teams and integrating relevant campaign content.
Lookatmedia™ Preloaded for Candidates
iStock
Lookatmedia™ can be preloaded with all the core brand assets, images, videos, campaign strategy docs, and campaign assets from your party. All you need to do is add your own assets, and your comms team is ready to launch.
Lookatmedia™ Preloaded for Candidates
iStock
Lookatmedia™ can be preloaded with all the core brand assets, images, videos, campaign strategy docs, and campaign assets from your party. All you need to do is add your own assets, and your comms team is ready to launch.
Advanced campaign logistics capabilities
Networking these newsrooms enhances security and sharing, allowing for instant, secure sharing of digital assets and campaign elements. This creates a consistent rapid response capability, enabling campaigns to overwhelm the media landscape with consistent stories.
In the hands of journalists and voters faster
Lookatmedia™ also excels in pushing stories faster to journalists and the media through direct messaging, allowing journalists to opt-in for breaking news with a single click. It leverages Google News' vast reach to deliver local news to relevant audiences by registering newsrooms with Google News to directly index content.
LOOKING FOR A SIGNAL
Getty Images/iStockphoto
20% of the US has no local media coverage. 50% of the US only has one media source, and most local newspapers are owned by one source, supporting one party. If you want your own local news coverage, you need Lookatmedia™.
LOOKING FOR A SIGNAL
Getty Images/iStockphoto
20% of the US has no local media coverage. 50% of the US only has one media source, and most local newspapers are owned by one source, supporting one party. If you want your own local news coverage, you need Lookatmedia™.
Low cost, low effort, high returns
Offering a low-cost, wide-reaching solution for engaging a diverse media pool, Lookatmedia™ is designed to be low touch for both communications teams and the media, providing unique insights into media engagement. It acts as a force multiplier for existing communications efforts, separating voter-targeted stories from media-targeted narratives for greater credibility.
An unforgettable event
For event participation and media coverage, Lookatmedia™ includes a dedicated content type for events, making it easy to manage and promote them. Candidate teams can create events in the newsroom, allowing journalists and other media professionals to download event details directly to their calendars with a single click. This feature enhances media engagement by simplifying access to event information and scheduling.
TODAY’S THE DAY!
iStock
Give your team a chance to build media participation with Lookatmedia™. Lookatmedia™ Events allow journalists to opt into events with a single click.
TODAY’S THE DAY!
iStock
Give your team a chance to build media participation with Lookatmedia™. Lookatmedia™ Events allow journalists to opt into events with a single click.
Superpowered surrogates
Energizing surrogates is made easy with a digital asset portal, allowing access to a library of images, videos, and brand assets. Controlled access enables surrogate managers to make informed decisions and implement rapid responses effectively.
Live and learn
Support services are robust, with regular meetings to cover specific agendas, day-to-day support from local team members, and continuous engagement through GA reports and user auditing. Ongoing training ensures team members remain updated and efficient, while 24/7 support guarantees round-the-clock assistance for any issues.
Flanking even well-run and resourced campaigns
In an era where media influence is paramount, the Lookatmedia™ Newsroom provides a cutting-edge solution for political candidates. Its innovative features and user-friendly design make it a vital tool for managing and enhancing media interactions, ensuring campaigns are both effective and impactful. As the political arena becomes increasingly competitive, the Lookatmedia™ Newsroom stands out as your force multiplier of modern campaigning, driving success through strategic media engagement and robust communication capabilities.
LOOK UP AT THE SKY!
Getty Images/iStockphoto
Digital surrogates are essential to give you a fighting chance against social algorithms and AI-generated fake news. Lookatmedia™ gives surrogates a superpower.
LOOK UP AT THE SKY!
Getty Images/iStockphoto
Digital surrogates are essential to give you a fighting chance against social algorithms and AI-generated fake news. Lookatmedia™ gives surrogates a superpower.
