Sunsetting
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Many traditional techniques for securing media coverage are becoming outdated or "sunsetting." Now is the time to explore innovative ways to collaborate with the media to stay ahead.
Ever sent out a press release only to be met with… silence? If you’ve experienced this kind of media ghosting, you’re not alone. Many brands and PR professionals struggle to capture journalists’ attention in today’s crowded information landscape.
Why the Media Might Be Ignoring You
Irrelevant pitches are a common culprit. Journalists receive hundreds of press releases daily, and if your story doesn’t align with their audience or beat, it’s likely to be overlooked.
Another key issue is the lack of visual appeal. In today’s digital media landscape, visuals drive engagement. A text-only press release often feels uninspiring, and research from PR Newswire shows that releases with visuals get 94% more views than those without.
Finally, there’s the challenge of no established relationship. Media relations require trust, mutual benefit, and consistent communication. Without that foundation, your pitches may come across as opportunistic or one-sided.
"No Man is an Island"
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In PR, no one works alone. You rely on the support of the media, but perhaps the relationship has become one-sided. Lookatmedia™ helps foster symbiotic partnerships that benefit both journalists and PR teams.
"No Man is an Island"
Getty Images/iStockphoto
In PR, no one works alone. You rely on the support of the media, but perhaps the relationship has become one-sided. Lookatmedia™ helps foster symbiotic partnerships that benefit both journalists and PR teams.
Building a Relationship That Works
The solution lies in fostering a balanced, mutually beneficial relationship with the media. Instead of treating journalists as gatekeepers, think of them as collaborators.
A Lookatmedia™ newsroom can play a pivotal role in this transformation. This platform provides journalists with 24/7 access to high-quality images, videos, and visual narratives designed to help them craft compelling stories that engage their audiences.
You've Been Waiting a Long Time
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While other communication technologies have advanced, PR has lagged in innovation. Lookatmedia™ is the breakthrough you’ve been waiting for to transform how you connect with the media.
You've Been Waiting a Long Time
Getty Images/iStockphoto
While other communication technologies have advanced, PR has lagged in innovation. Lookatmedia™ is the breakthrough you’ve been waiting for to transform how you connect with the media.
Why Visual Narratives Matter
Visual storytelling isn’t just a buzzword; it’s essential. Studies show that 49% of consumers prefer visual content, with images and videos ranking as the most engaging formats. Journalists face similar pressures to capture attention, and providing them with ready-to-use visual assets makes your story far more appealing.
Getting Back Into the Picture
Lookatmedia™
If securing quality media coverage feels more challenging than ever, a branded Lookatmedia™ newsroom can position you at the center of the media landscape.
Getting Back Into the Picture
Lookatmedia™
If securing quality media coverage feels more challenging than ever, a branded Lookatmedia™ newsroom can position you at the center of the media landscape.
From Ignored to Indispensable
If the media seems “just not into you,” it’s time to rethink your strategy. A Lookatmedia™ newsroom not only enhances your media outreach but also shifts the relationship from transactional to collaborative. By prioritizing visual storytelling and always-on access to the assets journalists need, you can transform media ghosting into meaningful engagement—and ensure your stories get the attention they deserve.
Brace for Impact
Lookatmedia™
Do you really understand what journalists need? Chances are your approach is outdated. Lookatmedia™ enhances your connections with both legacy and emerging media, amplifying your stories across more sources and channels.
Brace for Impact
Lookatmedia™
Do you really understand what journalists need? Chances are your approach is outdated. Lookatmedia™ enhances your connections with both legacy and emerging media, amplifying your stories across more sources and channels.
