News on the Run
Lookatmedia™
The way readers and viewers consume news has changed dramatically. Lookatmedia™ equips PR teams to adapt, ensuring stories are discovered and consumed in today’s fast-paced digital world.
Lookatmedia™ is transforming how organizations engage with the media through its advanced online newsrooms. By incorporating journalist registration, opt-in apps, and automatic Google News indexing, Lookatmedia™ provides a fresh alternative to traditional in-house newsrooms and outdated press release distribution. Aligning with the digital preferences of journalists, this approach enhances reach and engagement, outpacing conventional models.
Press Releases Shift to Digital Platforms
Digital platforms have become the primary channels for press releases, with 90% of all releases in 2023 directed to online outlets, marking a 14% increase from the previous year. In contrast, magazines and TV stations receive only 66% and 52% of pitches, respectively. This shift highlights the growing demand for digital solutions, positioning Lookatmedia™ as a leader in this evolving landscape.
It’s All Digital Now
Lookatmedia™
Lookatmedia™ newsrooms mirror the fully digital media landscape we live in. PR teams without a Lookatmedia™ newsroom risk falling behind in a world that demands digital-first solutions.
It’s All Digital Now
Lookatmedia™
Lookatmedia™ newsrooms mirror the fully digital media landscape we live in. PR teams without a Lookatmedia™ newsroom risk falling behind in a world that demands digital-first solutions.
Challenges in Reaching Journalists with Traditional Press Releases
Despite increased digital distribution, targeting the right journalists remains a major challenge. Forty-two percent of businesses report difficulties in reaching appropriate media contacts, and only 8% gain client interest from press releases alone. Lookatmedia™ offers a data-driven solution, addressing these limitations through a strategic approach to media engagement.
Thrive, Don’t Just Survive
Lookatmedia™
Lookatmedia™ flips the script, making journalists come to you instead of you chasing them. Position your brand’s stories where they’re most accessible and let them be discovered.
Thrive, Don’t Just Survive
Lookatmedia™
Lookatmedia™ flips the script, making journalists come to you instead of you chasing them. Position your brand’s stories where they’re most accessible and let them be discovered.
The Unique Value of Lookatmedia™’ Enhanced Newsrooms
The Lookatmedia™’ platform is designed to meet journalists’ needs by providing targeted content, multimedia accessibility, automatic discoverability, and tools for building stronger media relationships. Journalists can register and specify their beats, enabling Lookatmedia™ to deliver relevant, tailored content. Ready-to-use images and videos enhance usability, while Google News indexing ensures content reaches journalists organically, embedding it into their daily searches. Opt-in apps and personalized profiles further foster direct, ongoing communication and trust.
Enhanced Newsrooms vs. Traditional Branded Newsrooms
Unlike traditional branded newsrooms, which often act as static repositories for press releases, Lookatmedia™ actively engages journalists with interactive, multimedia-rich content. By going beyond basic announcements, Lookatmedia™ addresses the limitations of traditional models and builds stronger media relationships through personalized engagement.
No Room for Outdated Solutions
Lookatmedia™
In PR technology, sentimentality has no place. Holding onto outdated methods guarantees irrelevance. Lookatmedia™ keeps PR teams current, impactful, and indispensable in a rapidly evolving industry.
No Room for Outdated Solutions
Lookatmedia™
In PR technology, sentimentality has no place. Holding onto outdated methods guarantees irrelevance. Lookatmedia™ keeps PR teams current, impactful, and indispensable in a rapidly evolving industry.
