Risky ventures
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Failing to meet compliance standards is costing brands credibility and audience retention
A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.
Compliance Gaps in the Most Trusted Brands
For journalists, these lapses present a significant obstacle. Compliance with metadata and licensing standards is crucial to avoiding copyright violations, yet newsroom visuals often fall short. As a result, journalists are left scrambling for usable, compliant assets, ultimately limiting their ability to craft compelling visual narratives.
Are You Driving Media Contacts Away?
iStock
Communication teams and PR professionals striving to connect with a more diverse media ecosystem are missing the mark on a fundamental level.
Are You Driving Media Contacts Away?
iStock
Communication teams and PR professionals striving to connect with a more diverse media ecosystem are missing the mark on a fundamental level.
Audience Engagement at Risk
Research shows that first-time visits account for 60-70% of traffic to branded newsrooms, driven by search engines, social media, and referrals. However, returning visits, a key indicator of audience loyalty, represent just 30-40%. This data underscores the urgency of delivering accessible, high-quality visual resources that encourage repeat engagement. The lack of image management technology is driving journalists away, eroding trust, and costing brands invaluable opportunities to connect with their audience.
Losing Opportunities Right Away
Getty Images/iStockphoto
Why attract new media contacts if your first interaction drives them away? Replace your leaky newsroom with Lookatmedia.
Losing Opportunities Right Away
Getty Images/iStockphoto
Why attract new media contacts if your first interaction drives them away? Replace your leaky newsroom with Lookatmedia.
The Lookatmedia Solution: Transforming Newsrooms
Lookatmedia believes losing 50% of potential newsroom visitors is unacceptable and entirely preventable. By implementing enterprise-level newsroom technology, brands can provide fully compliant, high-quality visual resources for journalists, ensuring they have what they need to tell compelling stories. This technology simplifies compliance, reduces the workload of PR teams, and fosters long-term relationships with
DAM! Why Didn’t I Think of That?
Lookatmedia™
Lookatmedia™ newsrooms are built around enterprise-level digital asset management, making them the most media and PR-friendly solution on the market.
DAM! Why Didn’t I Think of That?
Lookatmedia™
Lookatmedia™ newsrooms are built around enterprise-level digital asset management, making them the most media and PR-friendly solution on the market.
A New Era for Visual Storytelling
Imagine a world where PR teams spend less time creating press releases and more time developing stories that journalists eagerly amplify across local and national outlets. With Lookatmedia™ solutions and support, this future is already here. Brands can build trust, increase engagement, and retain audiences
