Corporate
Media pitch for a stronger recruitment brand
- Newsworthy
- 2 years ago
Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.
- Newsworthy
- 2 years ago
Permission to talk about climate change
- Corporate
- 2 years ago
On May 21, 2022, the Australian federal election demonstrated something important: people are willing to talk about climate change and motivated to act. Overwhelmingly the Australian public changed their focus from the economy to climate in ways that both surprised and shocked the two established pollical parties and the media.
- Corporate
- 2 years ago
Financial PR in times of crisis
- Corporate
- 2 years ago
While trust in the business sector has grown in the last few years, there has been a dramatic decline in confidence in the financial services sector. From 2020 to 2021 alone, the 2021 Edelman Trust Barometer shows trust internationally in the financial services sector has dropped by 5 points. Combine this with increasing interest rates, inflation, and the spectre of increased market volatility. It becomes evident that now is the time for financial organisations to prepare for a crisis.
- Corporate
- 2 years ago
PR tools for Investor relations
- Corporate
- 2 years ago
Investor Relations professionals straddle the world of finance, PR, and communications. In each of these disciplines, visual content plays an increasingly important role. In the PR and communications disciplines, images and video are essential elements for connection and engagement. For PR, the media and public demand visual content.
- Corporate
- 2 years ago
Public relations vs marketing
- Corporate
- 2 years ago
After attending a 2-day workshop on Digital PR, it became clear that the PR sector is embracing the changes that have transformed digital marketing. What also became clear is that there is some confusion amongst PR professionals about how they can use marketing technologies and techniques to demonstrate both the value and importance of Public Relations in this new paradigm.
- Corporate
- 2 years ago
A Media pitch that pitches itself
- Corporate
- 2 years ago
If you talk to most journalists and media representatives, they will volunteer the fact that the best media pitches are the ones that fit their specific needs. They say they are much more open to receiving a pitch that aligns with their beat and personal style and focus. If that’s the case, why are many of the pitches journalists receive entirely unsuited to the journalists.
- Corporate
- 2 years ago
Turning carbon-negative into a positive
- Corporate
- 3 years ago
Increasingly the public is turning to business to lead the way in climate change action. This existential threat to our survival has the public's and media’s attention. They’re all demanding the organisations whose products and services they use, who they work with (and work for) demonstrate their ecological and social credentials.
- Corporate
- 3 years ago
Finance PR 2.0
- Corporate
- 3 years ago
Businesses in the financial sector understand how quickly their brands can wither under the media's intense spotlight. It seems the media are more unforgiving of finance more than any other sector. Rather than risk damaging your brand and reputation, you could have Lookatmedia™ to help you work with the media to grow.
- Corporate
- 3 years ago
How to get journalists to come to you
- Corporate
- 3 years ago
It should come as no surprise to you that journalists are under more time pressure than ever before, which is why PR professionals are finding it harder to get a response. Instead of chasing journalists and media representatives, have them come to you. You can implement such a PR strategy with Lookatmedia™.
- Corporate
- 3 years ago