Corporate

Measurable impacts

Permission to talk about climate change

On May 21, 2022, the Australian federal election demonstrated something important: people are willing to talk about climate change and motivated to act. Overwhelmingly the Australian public changed their focus from the economy to climate in ways that both surprised and shocked the two established pollical parties and the media.

Offset the risk

Financial PR in times of crisis

While trust in the business sector has grown in the last few years, there has been a dramatic decline in confidence in the financial services sector. From 2020 to 2021 alone, the 2021 Edelman Trust Barometer shows trust internationally in the financial services sector has dropped by 5 points. Combine this with increasing interest rates, inflation, and the spectre of increased market volatility. It becomes evident that now is the time for financial organisations to prepare for a crisis.

Today’s financial news

PR tools for Investor relations

Investor Relations professionals straddle the world of finance, PR, and communications. In each of these disciplines, visual content plays an increasingly important role. In the PR and communications disciplines, images and video are essential elements for connection and engagement. For PR, the media and public demand visual content.

Different ends of the pool

Public relations vs marketing

After attending a 2-day workshop on Digital PR, it became clear that the PR sector is embracing the changes that have transformed digital marketing. What also became clear is that there is some confusion amongst PR professionals about how they can use marketing technologies and techniques to demonstrate both the value and importance of Public Relations in this new paradigm.

THE NEW MEDIA PARADIGM

A Media pitch that pitches itself

If you talk to most journalists and media representatives, they will volunteer the fact that the best media pitches are the ones that fit their specific needs. They say they are much more open to receiving a pitch that aligns with their beat and personal style and focus. If that’s the case, why are many of the pitches journalists receive entirely unsuited to the journalists.

NOT A NET ZERO SUM GAME

Turning carbon-negative into a positive

Increasingly the public is turning to business to lead the way in climate change action. This existential threat to our survival has the public's and media’s attention. They’re all demanding the organisations whose products and services they use, who they work with (and work for) demonstrate their ecological and social credentials.

Financial PR

Finance PR 2.0

Businesses in the financial sector understand how quickly their brands can wither under the media's intense spotlight. It seems the media are more unforgiving of finance more than any other sector. Rather than risk damaging your brand and reputation, you could have Lookatmedia™ to help you work with the media to grow.

Open all hours

How to get journalists to come to you

It should come as no surprise to you that journalists are under more time pressure than ever before, which is why PR professionals are finding it harder to get a response. Instead of chasing journalists and media representatives, have them come to you. You can implement such a PR strategy with Lookatmedia™.

Journalist have a responsibility to put all insitutions under the microscope

A new era in media centres has arrived

Something exciting is happening in the media centre space. A new generation of media centre is transforming how organisations are engaging with both traditional and new media. It allows an organisation to do more than publish media releases.