Today’s financial news
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With visual storytelling now the main form of communication, it is incumbent on Investor Relations professionals to embrace and utilise visual content when engaging with the media.
Investor Relations professionals straddle the world of finance, PR, and communications. In each of these disciplines, visual content plays an increasingly important role. In the PR and communications disciplines, images and video are essential elements for connection and engagement. For PR, the media and public demand visual content.
The benefits of a Newsroom solution
By making it simpler for financial journalists and bloggers to access media releases, news, media events, backstories, and financial documents in the one place, you increase the opportunities to expand the reach and speed at which your messaging reaches the markets and investors.
24/7 media, market, and investor access
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Your Lookatmedia™ Newsroom is optimised for full feature access by the media, bloggers, and influencers from any device with internet access.
24/7 media, market, and investor access
Getty Images/iStockphoto
Your Lookatmedia™ Newsroom is optimised for full feature access by the media, bloggers, and influencers from any device with internet access.
Direct messaging
Your Lookatmedia™ newsroom solution also provides you with tools to direct message journalists, financial bloggers, influencers, and investors, both in their browsers and directly to their devices. These capabilities can be manually activated or automated when content is made live.
Quick and instant pitch
Lookatmedia™
As you publish new content or find media opportunities with back stories, you can send instant notifications through browsers and the Lookatmedia™ app.
Quick and instant pitch
Lookatmedia™
As you publish new content or find media opportunities with back stories, you can send instant notifications through browsers and the Lookatmedia™ app.
The power of visual content
At the heart of Lookatmedia™ is an enterprise-level Digital Asset Management solution. This solution allows you to securely create, illustrate and publish accurate content quickly on your newsroom, utilising existing images and videos from your organisation’s collections. Media representatives, bloggers and influencers can then register to securely access these and other pre-approved images and videos to illustrate their stories, dramatically increasing your chance of more media coverage.
Crisis management
Good news moves fast, bad news faster. Your Lookatmedia™ allows you to respond more quickly to the crisis across a more diverse media landscape, disseminating your response to a crisis to markets and investors, using instant messaging and more long-form content to tell the whole story. It’s also the ideal environment to keep responding to crisis that survives beyond a single media cycle.
The power of visual storytelling
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Generations of digital natives are now influencing decision making at the highest levels of financial markets. Lookatmedia™ allows you to respond quickly and effectively in crisis, using existing visual content to explain your position and response.
The power of visual storytelling
Getty Images/iStockphoto
Generations of digital natives are now influencing decision making at the highest levels of financial markets. Lookatmedia™ allows you to respond quickly and effectively in crisis, using existing visual content to explain your position and response.
Investor events
Use your Lookatmedia™ newsroom to announce media and investor events. Allow the media and investors to instantly add this event to their calendars using the ‘Save the date’ feature. Add links to booking pages and other resources. Post additional resources post events (including video), allowing those unable to attend the event to access this information. Make it practical for the media to download these resources in their own stories.
‘Save the date’ on investor and media events
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Your Lookatmedia™ newsroom has features designed to explain the purpose of meetings and events. It also has a feature where financial journalists, bloggers, influencers, and investors can ‘save the date’ on an event directly to their calendars.
‘Save the date’ on investor and media events
Getty Images/iStockphoto
Your Lookatmedia™ newsroom has features designed to explain the purpose of meetings and events. It also has a feature where financial journalists, bloggers, influencers, and investors can ‘save the date’ on an event directly to their calendars.
Reports and qualitative information
Your Lookatmedia™ newsroom has specific features that allow you to easily add financial statements as well as third-party equity research analysts. The ‘Stats and Facts’ section allows you to add PDFs for instant download, while ‘FAQs” make it simple to cover all the frequently asked questions made by the media and those who may not have an intimate understanding of your organisation and mission.
Stats and Facts
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Reports and documents related to financial performance, strategies, missions, and 3rd part support documents are easily accessible through your Lookatmedia™ Newsroom.
Stats and Facts
Getty Images/iStockphoto
Reports and documents related to financial performance, strategies, missions, and 3rd part support documents are easily accessible through your Lookatmedia™ Newsroom.
Presentations and data visualization
Data visualisation is an essential tool used by IR professionals to increase the comprehension of financial information. Lookatmedia™ makes it simple to use data visualisation in your media releases and stories. For busy financial reporters and bloggers, this content can help them amplify your message more efficiently and helps increase the chance of publication. Sometimes you will also want to include presentations for media use. Lookatmedia™ provides you with several ways to incorporate this content in your Newsroom.
Data visualisation
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The same data visualisation techniques that are used at ‘c’ level decision making are easily incorporated into illustrated stories and made accessible to media sources.
Data visualisation
Getty Images/iStockphoto
The same data visualisation techniques that are used at ‘c’ level decision making are easily incorporated into illustrated stories and made accessible to media sources.
PR tools for Investor relations
Lookatmedia™ is the ideal newsroom solution for IR professionals who want to increase the frequency and quality of media engagement. It provides a unique visual environment for storytelling that fits with an increasingly visual financial media environment. It incentivises journalists and bloggers to visit your newsroom more frequently and enables direct messaging on breaking news and important stories. Lookatmedia™ provides you with a clear competitive advantage to disseminate information to markets and investors while complimenting your existing public relations activity.
