LLMs Are Powerful, but Not Enough
Lookatmedia™
While LLMs function like Swiss army knives, specialist media language models like Lookatmedia™ and CopyDeskAI™ operate like precision scalpels—designed for accuracy, context, and industry-specific needs.
Large language models have captured the imagination of PR and media teams, promising speed and fluent text generation. But fluency alone isn’t enough. Generic LLMs are resource-intensive and prone to hallucinations—confidently generating content that may be factually incorrect or unverifiable. In PR and journalism, one misstep can damage reputation and erode trust.
Specialized Models Solve the Core Challenges
Specialist media language models are built for the communications ecosystem. They are more efficient, scalable, and accurate, grounding outputs in verified sources, journalist behavior data, and domain-specific knowledge. Unlike generic LLMs, these models fit seamlessly into newsroom and PR workflows, supporting content creation, distribution, approvals, and compliance, all while reducing hallucinations.
Faster and Greener
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Specialist language models are less prone to hallucinations and can perform the same tasks using as little as 20% of the processing power and energy required by general LLMs, making them faster, more efficient, and environmentally friendly.
Faster and Greener
Getty Images/iStockphoto
Specialist language models are less prone to hallucinations and can perform the same tasks using as little as 20% of the processing power and energy required by general LLMs, making them faster, more efficient, and environmentally friendly.
Lookatmedia™: Precision, Trust, & Impact
Lookatmedia™ is trained on a comprehensive media corpus, including thousands of journalists’ past work, verified assets, and sector-specific narratives. It enables PR teams to generate content that journalists are more likely to use, automates workflows, and ensures every story is verifiable. This combination of efficiency, reliability, and domain-specific intelligence makes Lookatmedia™ uniquely suited for professional PR and media applications.
CopyDeskAI™
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Lookatmedia™ has developed a media-focused language model for PR, along with an even more customizable solution for the media sector called CopyDeskAI™, enabling teams to produce verified, high-quality content with precision and speed.
CopyDeskAI™
Getty Images/iStockphoto
Lookatmedia™ has developed a media-focused language model for PR, along with an even more customizable solution for the media sector called CopyDeskAI™, enabling teams to produce verified, high-quality content with precision and speed.
The Future Belongs to Specialist AI
In today’s media landscape, trust, speed, and verification are non-negotiable. PR teams need reliable, fact-checked content engines; newsrooms need verifiable stories integrated into their workflows; campaigns and brands need consistent, credible messaging. The next era of communications won’t belong to those who use AI indiscriminately, it will belong to those who adopt specialist models that deliver precision, reliability, and scalability. For PR and media, Lookatmedia™ is that model.
Augmented Journalism
Lookatmedia™
CopyDeskAI™ leverages augmented journalism and iterative language models to increase both the speed and accuracy of news publishing, helping media teams produce verified stories faster.
Augmented Journalism
Lookatmedia™
CopyDeskAI™ leverages augmented journalism and iterative language models to increase both the speed and accuracy of news publishing, helping media teams produce verified stories faster.
