Americans are inundated with visuals.
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Heavy digital users may see 15,000–20,000 visual messages daily across smartphones and social media.
A decade ago, more than half of Americans said they followed the news “all or most of the time.” Today, that number has fallen to just 38%, according to Pew Research. Even more telling, younger audiences are increasingly getting their headlines not from newsrooms, but from influencers and short social clips. It’s not that people have stopped consuming news. They’re just consuming it differently, in fragments, on mobile, and across platforms that rarely credit or even connect back to the original source. For communicators, that’s a major problem: fewer traditional journalists to pitch, more fragmented audiences to reach, and endless content competing for seconds of attention.
The trust and visibility challenge
Organizations have never had more tools to tell their story, yet it’s never been harder to earn trust or get seen.
Journalists are stretched thin. Newsrooms are shrinking. And social media, while powerful, is fickle and polarized. Many brands and agencies find themselves relying on press releases that disappear into email inboxes or asset links that expire just as coverage momentum builds.
What’s missing isn’t content, it’s connective tissue.
A way to ensure every photo, quote, clip, and fact can be discovered, verified, and shared by journalists and editors who need trustworthy
The simplest equation
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You already have a library of images and videos for storytelling. Journalists need more of those assets, Lookatmedia™ makes access frictionless.
The simplest equation
Getty Images/iStockphoto
You already have a library of images and videos for storytelling. Journalists need more of those assets, Lookatmedia™ makes access frictionless.
Enter the next-generation media center
That’s the problem Lookatmedia™ set out to solve.
Our platform combines a digital newsroom with an integrated Digital Asset Management (DAM) system, built specifically for PR and communications teams who want greater and more diverse earned media coverage.
Think of it as a brand’s own live, verifiable, journalist-ready news source.
Instead of scattered PDFs, Dropbox folders, and pitch emails, Lookatmedia™ centralizes everything, story ideas, press releases, imagery, video, and approved messaging, inside a single, searchable, SEO-optimized media center. Every asset is tagged, verified, and ready for journalists, influencers, and
24/7 access to your visuals.
Lookatmedia™
Lookatmedia™ ensures your stories and multimedia are always available to journalists and stakeholders.
24/7 access to your visuals.
Lookatmedia™
Lookatmedia™ ensures your stories and multimedia are always available to journalists and stakeholders.
From “pitching” to “publishing”
This isn’t about replacing the media, it’s about rebuilding trust with it.
Organizations that use Lookatmedia™ don’t just send press releases; they publish real stories that can be picked up, linked, and cited like traditional news. And because the platform integrates directly with Google News and newsroom APIs, journalists can find credible, contextual content where they’re already looking for it.
When audiences are moving away from traditional outlets, the organizations that will win attention are the ones that behave like newsrooms: transparent, responsive, and always on.
Multimedia drives engagement.
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Press releases with images or videos receive up to 1.4× more views and 2× higher engagement than text-only releases (Business Wire, 2023).
Multimedia drives engagement.
Getty Images/iStockphoto
Press releases with images or videos receive up to 1.4× more views and 2× higher engagement than text-only releases (Business Wire, 2023).
A new model for visibility
In an era of news fatigue and disinformation, the antidote isn’t louder PR.
It’s smarter, more credible storytelling, built on the same digital infrastructure journalists trust to find and file their own stories.
That’s why we call Lookatmedia™ the “panacea” for modern media engagement:
It brings order to chaos through integrated asset management.
It provides transparency and traceability that rebuilds journalistic confidence.
And it transforms how brands earn coverage, by being discoverable, verifiable, and useful to the media ecosystem.
Because if Americans are consuming less traditional news, the opportunity isn’t gone, it’s simply moved.
The question is whether your organization is ready to meet it where it lives.
