Non Profit

17 May

9/11 NEVER FORGET Mobile Exhibit to Visit Lake County

On May 17, 2025, the 9/11 NEVER FORGET Mobile Exhibit will stop at Gurnee Mills Mall in Gurnee, IL, as part of the Lake County First Responders Expo & Car Show. From 11:00 am to 6:00 pm, visitors can explore an interactive, 1,100-square-foot tribute to the lives lost on 9/11.

10 May

Tunnel to Towers 5K Run & Walk Hits Ripley, WV

On May 10, 2025, Ripley, West Virginia, will host its Tunnel to Towers 5K Run & Walk at the Ripley Court House Gazebo. Starting at 10:00 am, the event invites runners and walkers to honor the sacrifices of first responders and military heroes.

8 May

9/11 NEVER FORGET Mobile Exhibit Heads to Rosemont

On May 8, 2025, the 9/11 NEVER FORGET Mobile Exhibit will visit Parkway Bank Park in Rosemont, IL, for a private event. This high-tech, 83-foot tractor-trailer transforms into a 1,100-square-foot exhibit, offering an interactive and educational tribute to those who lost their lives on September 11, 2001.

4 May

Tunnel to Towers 5K Run & Walk Returns to Indianapolis

On May 4, 2025, Indianapolis will welcome the Tunnel to Towers 5K Run & Walk at White River State Park. Starting at 9:00 am, the event will unite the community in honoring those who made the ultimate sacrifice on 9/11 and beyond.

28 Apr

Texas Hero Golf Classic Tees Off in Montgomery

On April 28, 2025, Montgomery, Texas, will host the Texas Hero Golf Classic at April Sound Country Club. This event, part of the Tunnel to Towers National Golf Series, is dedicated to honoring the heroism of first responders and military personnel.

10 May

Tunnel to Towers 5K Run & Walk Hits Ripley, WV

On May 10, 2025, Ripley, West Virginia, will host its Tunnel to Towers 5K Run & Walk at the Ripley Court House Gazebo. Starting at 10:00 am, the event invites runners and walkers to honor the sacrifices of first responders and military heroes.

Agitation. Acceptance. Action

The three legs of the milking stool of non-profit PR are agitation, acceptance, and action. While every non-profit will have its own goals with media engagement, they all will include at least one of these focuses, with some including all three.

PR for participation

Non-profits often rely heavily on volunteers and action from individuals to achieve their missions. Attracting that level of participation is often dependent on exposure to an issue, group, or organisation. This can be partially achieved in the digital world by social media engagement; however, media exposure is where the real seeds of change happen.

Pitch media to fight ‘what’s the pointism’

The legacy of the last few years is that anxiety levels in communities are at their highest point on record. Most people are solely focused on survival. This focus dulls their hope for a better future. A more peaceful time where we turn back the tide of climate change. Where our actions regenerate land and bring back fauna and flora on the edge of extinction. Films like 2040 and Regenerating Australia show that a more positive and hopeful future is entirely possible, but not without action now.