Non Profit

The proverbial ‘elephant in the room’

Help a reporter out

Journalists have been hit with the 'perfect storm' - loss of public trust, diminishing access to resources and increasingly short deadlines. With a growing portion of the community trusting what is often mis - or disinformation from ‘people like me’, it is more than just the future of the media at risk. It is the fabric of society itself.

Turtle Eat Plastic Bag

Attracting others to your cause

Non-profits benefit more from free media exposure than almost any other type of organisation. Why? Your stories combine immediacy with local and human-interest stories. You can provide a great deal of factual content around issues with real-world consequences.

Melting of glacier ice in Alaska

There’s only one-degree difference between water and ice

Suppose you want to explain to an audience why a one-degree difference in climate has a real-world impact, explaining that the difference between water and ice is an excellent place to start. Imagine what this approach to climate change could have on those who don’t take the issue seriously. As a non-profit, you mustn’t bury the headline when talking to the media (or anyone else).

A CHANGE IS GONNA COME

“Good trouble, necessary trouble”

American statesman, civil rights activist and congressman John Lewis often said it was important to engage in "good trouble, necessary trouble" to achieve change. His non-violence protest and action legacy made him an icon of the civil rights movement and ensured he was re-elected to congress 16 times.

Food Truck Festival
20 Nov - 8 Dec

Media exposure for community events

Community events work better with media exposure. From local, to regional, to national and international media exposure, anything is possible with the right media-friendly content for your event published and promoted through your new Lookatmedia™ centre.

It requires more than a megaphone

Amplifying your voice in the crowd

Australia has over 50,000 registered non-profits. The UK 168,000. The US 1.5 million. There are countless non-profits worldwide competing for eyes, minds, and hearts…and they’re all competing for media exposure. What will make yours stand out?

Where there’s smoke, there’s fire

Advocacy and Public Education

Your role as a non-profit is more than just providing services. You also have the role of advocacy, increasing awareness and exposure to the issues that drive the need for the good works you do. The media has an important role to play in public conversation … and so does Lookatmedia™.

Just add water

The role of media in fundraising for non-profits

The unfortunate fact of being a non-profit is that you always need more funds to continue your good works. You can go back to existing sources for additional funds, but at some point, this starts to produce diminishing returns and can even sour long-time supporters. You need to find new ways to attract new supporters and raise funds. Free media exposure can play an important role in helping you achieve this goal.

Stunning stats with powerful images

Let the facts tell the story

It's easy to argue over a point of view. It's much harder to argue against the facts.

Let's say you want to influence the public option on gun control in America. If you say guns are dangerous and ownership of firearms is unjustifiable, those with opposing views can easily argue about freedom and safety. Still, when you frame the discussion with irrefutable facts like the following, you have a greater chance of challenging entrenched beliefs: