Non Profit

Where there’s smoke, there’s fire

Advocacy and Public Education

Your role as a non-profit is more than just providing services. You also have the role of advocacy, increasing awareness and exposure to the issues that drive the need for the good works you do. The media has an important role to play in public conversation … and so does Lookatmedia™.

Just add water

The role of media in fundraising for non-profits

The unfortunate fact of being a non-profit is that you always need more funds to continue your good works. You can go back to existing sources for additional funds, but at some point, this starts to produce diminishing returns and can even sour long-time supporters. You need to find new ways to attract new supporters and raise funds. Free media exposure can play an important role in helping you achieve this goal.

Stunning stats with powerful images

Let the facts tell the story

It's easy to argue over a point of view. It's much harder to argue against the facts.

Let's say you want to influence the public option on gun control in America. If you say guns are dangerous and ownership of firearms is unjustifiable, those with opposing views can easily argue about freedom and safety. Still, when you frame the discussion with irrefutable facts like the following, you have a greater chance of challenging entrenched beliefs: