It requires more than a megaphone
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Your goal is to change entrenched beliefs and influence government policy. To do so you need ways new and creatives ways to stand out from the crowd. Lookatmedia™ helps you amplify your voice through the media.
Australia has over 50,000 registered non-profits. The UK 168,000. The US 1.5 million. There are countless non-profits worldwide competing for eyes, minds, and hearts…and they’re all competing for media exposure. What will make yours stand out?
The value of a Lookatmedia™ centre
If you speak to most non-profits, they tell you they have no shortage of stories about the excellent work they do. They use this content in fundraising, social media, and their websites, but that rarely results in media exposure. Press releases help some, but journalists receive countless press releases each day. Lookatmedia™ will make a difference in telling your story to a journalist in an environment that reflects their goals.
Helping journalists create better, more compelling content
Journalists became journalists because they love to tell stories. Give them a compelling storyline, the proper research, enough time and significant visual assets and watch them go. The new media environment's harsh reality is that journalists have less time to research and develop storylines. They also have less access to the resources they need to create original images and videos. Your new Lookatmedia™ centre helps you create storylines that capture attention and illustrate those stories with attention-grabbing images and video. It's how you help journalists while telling your stories and raising awareness.
Overdue
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Justice delayed is justice denied. The change you champion is long overdue. Bring your issues into sharp focus through the media with your Lookatmedia™ centre.
Overdue
Getty Images/iStockphoto
Justice delayed is justice denied. The change you champion is long overdue. Bring your issues into sharp focus through the media with your Lookatmedia™ centre.
Stories with an impact
What impact will your story have on readers? Will it stir those desires to want to be part of the solution? Is it something that impacts their everyday lives or the lives of someone they know? Is it something that once they see, it will change their views? Is there a human element that can be told through the eyes of an individual? Publish stories with impact on your Lookatmedia™ centre and move journalists to action.
New leads the news
There's a good reason the first three letters in the news spell out 'new'. Timeliness is one of the most critical factors in what's newsworthy. If your news isn't new, look for something currently in the news or a popular conversation topic that makes your information new again. Your Lookatmedia™ centre is the perfect environment to create and publish content that's new or puts a new spin on an old story.
A trusted voice in the crowd
Your Lookatmedia™ centre is a gateway to creating enduring relationships with journalists, media representatives and media groups. Build a database of contacts and learn what types of copy, images and videos drive media engagement. Provide a portal of deep and comprehensive content, allowing journalists to dig deeper into your story and uncover new, fresh storylines. Make it simple to build backstories and illustrate the content with visual assets with accurate descriptions and attributions. Become the authoritative voice in the crowd on issues that matter to your non-profit.
