Turtle Eat Plastic Bag
Getty Images/iStockphoto
The proliferation of plastic pollution is causing the decline of many sea turtle species.
Non-profits benefit more from free media exposure than almost any other type of organisation. Why? Your stories combine immediacy with local and human-interest stories. You can provide a great deal of factual content around issues with real-world consequences.
Getting the media’s attention
There are more than 56,000 registered non-profit organisations in Australia alone. More than 1.5 million are registered in the USA, with revenues well above 2 trillion dollars a year. That’s just two out of the 195 countries that have non-profits. The message from these stats is clear; many non-profits are competing for limited resources and media attention. The question then becomes, ‘how do we stand out?’
The role of Lookatmedia™ centre
Increasingly social media plays a role in building your profile and support, but traditional media also has a role to play. Media groups have much larger audiences and credibility. A story on the good works of your non-profit can bring more to your cause, increasing both financial and physical support. The media can also play an essential role in your lobbying and advocacy works, as decision-makers listen to what they have to say. Your new Lookatmedia™ centre provides your non-profit with the opportunity to build and maintain enduring relationships with media groups and individual journalists.
How it works
The Lookatmedia™ centre works on a SaaS licencing model. It includes a fully-featured Digital Asset Management solution (DAM) fully integrated into your own branded media centre with your own domain name. The media centre allows your team to create and publish content illustrated with images and videos from your DAM. This content then serves as inspiration and a resource for journalists and media representatives.
Sea Turtles Conservation
Getty Images/iStockphoto
Sea Turtles Conservation Research Project in Bentota, Sri Lanka works to combat the impact of plastic pollution.
Sea Turtles Conservation
Getty Images/iStockphoto
Sea Turtles Conservation Research Project in Bentota, Sri Lanka works to combat the impact of plastic pollution.
Capture attention and contacts
Your Lookatmedia™ centre allows you to create evergreen content (e.g., backstories, case studies) as well as time-sensitive information (e.g., events for fundraising or awareness, latest news). This content is provided in a context that is consistent with the way journalists like to work. When they roll over images or video, they are invited to register and download.
This process captures invaluable media contacts and helps you track where your content is amplified.
24/7/365 access
There is never a time when you are not working to bring others to your cause. It’s a necessary but exhausting process that can distract from the core of what you do. Your Lookatmedia™ centre is designed to work 24/7/365. It is accessible from anywhere in the world. Its low friction, self-service environment helps journalists and media representatives meet their tight deadlines while attracting others to your cause. It’s an investment in managing the digital assets of your brand and becoming more effective storytellers. It’s also an investment in a more sustainable future in an unpredictable world.
