The inconvenient truth
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Extreme weather events are the product of a lack of commitment by people to use their voting and consumer power to force real change.
The legacy of the last few years is that anxiety levels in communities are at their highest point on record. Most people are solely focused on survival. This focus dulls their hope for a better future. A more peaceful time where we turn back the tide of climate change. Where our actions regenerate land and bring back fauna and flora on the edge of extinction. Films like 2040 and Regenerating Australia show that a more positive and hopeful future is entirely possible, but not without action now.
Poor parenting
There are entire generations of parents who have willingly decided to turn their backs on issues like free democracies and climate change in the service of their immediate needs and convenience. They make daily decisions and choices at the polls that are contrary to the principles of good parenting. They choose to leave a world in a desperate state rather than take the action today needed to deliver real change and hope for their offspring.
Bandwidth
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Is it a product of a lack of bandwidth, or lack of commitment by parents, and earlier generations who’s decisions lead to the current situation?
Bandwidth
Getty Images/iStockphoto
Is it a product of a lack of bandwidth, or lack of commitment by parents, and earlier generations who’s decisions lead to the current situation?
‘What’s the pointism’
In defence of those overwhelmed by the sheer level of impact we have reeked on the plant and others, many people have concluded ‘what’s the point’. Rather than treat that as a rhetorical question, it’s an opportunity for those committed to the common good to treat is as the opening to a discussion.
‘Really? What’s the point’?
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The work needed to be done to reverse the poor and selfish decisions that have already been made by government and business can be overwhelming. That’s why a vision of positive action in the media is an essential tool in driving better decissions.
‘Really? What’s the point’?
Getty Images/iStockphoto
The work needed to be done to reverse the poor and selfish decisions that have already been made by government and business can be overwhelming. That’s why a vision of positive action in the media is an essential tool in driving better decissions.
‘…and now the good news’
It may surprise you to learn that the majority of content (53%) published by journalists fits into the good news column. In response to the vast majority of headlines focusing on COVID and conflict, journalists actively seek story ideas to rebalance the scales and provide hopeful content that makes the public want to stay engaged. Your good news stories about your organisation and people's actions and the positive returns those actions have delivered are catnip to journalists. You just need a platform on which to deliver that news.
‘…and now…more good news’
Lookatmedia™ was built for our times. It provides a platform where you can tell your good news stories, with images, videos, and text. It’s a place where the media can discover your content using their most common form of research, online searches. It also a place where you can provide essential ingredients to any published story, illustrated content.
‘…and in even better news’
Lookatmedia™ allows you to reach across demographic and geographic barriers, making real connections and motivating real action. Most importantly, it will enable you to amplify your voice beyond the echo chamber, connecting with those struggling to find a positive future in which they play an essential and active role. It's how you combat mis and disinformation. It's how you push back against fake news, the false equivalency, despair, and fear. It's an opportunity to bring light to some very dark and scary conversations. It's an opportunity to change the narrative and allow us to see
‘…and in even better news’
Lookatmedia™ allows you to reach across demographic and geographic barriers, making real connections and motivating real action. Most importantly, it will enable you to amplify your voice beyond the echo chamber, connecting with those struggling to find a positive future in which they play an essential and active role. It's how you combat mis and disinformation. It's how you push back against fake news, the false equivalency, despair, and fear. It's an opportunity to bring light to some very dark and scary conversations. It's an opportunity to change the narrative and allow us to see the light at the end of a very long tunnel.
