Newsworthy

A Harsh, Cold Reality

Can '24 Candidates contend with 'Collapsed Context' on social?

Candidates running for the 2024 US election face a significant challenge with "collapsed context," where diverse audiences converge online, leading to misinterpretation and miscommunication. Messages can be taken out of context, scrutinized by a broad audience, and potentially result in viral criticism or misinformation. Addressing multiple audiences simultaneously requires careful message crafting to avoid alienating any group.

Is this an ELE event for democracy?

Brace yourself for an ‘October Surprise’ like no other

In a survey this week by Lookatmedia™, journalists, PR professionals, marketers, lobbyists, and communication experts overwhelmingly agree: October 2024 will bring the most complex news environment the US election cycle has ever faced. Over 70% predict a deluge of AI-generated fake news, creating chaos for journalists, politicians, and voters alike.

Under the Dome

Mastering the 2024 US Senate Race with Lookatmedia™

With the 2024 US Senate elections on the horizon, candidates are entering a challenging battlefield. The role of a senator is pivotal, involving not just winning an election but also navigating public relations challenges throughout the term. From engaging a polarized voter base to addressing economic anxieties, healthcare concerns, and climate change, the journey is formidable. Lookatmedia™ offers a solution to turn these obstacles into opportunities, ensuring not only election success but also effective governance.

By the People, for the People

Why Governors Need Lookatmedia™ Now and Post-Election

For the 2024 election cycle, governors face the daunting task of addressing key issues through effective PR and communication strategies. With the polarized, fragmented, and diversified media landscape, this challenge has only intensified. Here’s why every governor needs a next-generation Lookatmedia™ online newsroom to fuel vital conversations with constituents and stakeholders:

Fight for Every Inch

5 Communication Hacks for 2024 Candidates

Navigating the PR landscape in the 2024 U.S. elections presents unique challenges for candidates. Here’s how to tackle the five biggest obstacles and turn them into opportunities for engaging media and voters effectively:

MORE THAN A SINGLE GREEN

Top 5 Holes in Golf Club PR Strategies

In an era where media presence can make or break a brand, golf clubs are finding themselves at a critical juncture. While the serene landscapes and elite competitions of golf clubs continue to attract a dedicated audience, there's a significant gap in how these clubs leverage media to extend their reach beyond traditional golf enthusiasts. The top five challenges that golf club PR strategies face today are clear, but the solution lies in broadening their media horizons and utilizing advanced tools like the Lookatmedia™ online newsroom to craft compelling visual narratives.

Automated Access

5 Quick Wins for Automotive Brands with Lookatmedia™

The complexity of today's media ecosystem presents both challenges and opportunities for automotive brands. The challenge lies in navigating an environment where brands need to convey messages beyond standard product PR. The opportunity is to connect with audiences in ways that clearly define your credentials as a good corporate citizen, creating brand value, driving vehicle sales, and enhancing shareholder value. With that in mind, here are 5 instant wins for automotive brands with Lookatmedia™:

Crisis Hits Home

Online Newsrooms are essential in Automotive PR crises

In an era where the public sources news from both traditional and emerging media, including social media, automotive companies must rethink how they handle crises swiftly and effectively. The last three years have seen industry giants like Volkswagen, Tesla, Toyota, and Subaru navigating significant PR challenges. These examples underscore the necessity for a robust, next-generation online newsroom equipped with an integrated Digital Asset Management (DAM) system, enabling 24/7 secure self-service for journalists.
Here’s how a branded online newsroom with an integrated DAM could have helped with the PR response to each of these high-profile crises:

EXISTENTIAL THREATS NEED NEW SOLUTIONS

Automotive brands battle Fake News to protect reputation

Fake news can wreak havoc on an automotive brand's reputation. False reports about vehicle defects, safety concerns, or unethical business practices spread rapidly, leading to consumer distrust and tarnishing the brand's image. For instance, a viral fake news story alleging a major recall due to safety issues can cause widespread panic among consumers, severely impacting sales and damaging the brand's credibility.