News

Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

Targeted Search

Featured News

All News

The Ideal Image-to-Text Ratio for News Articles

Research by content strategist Jeff Bullas reveals that articles with images receive 94% more views than text-only articles, underscoring the impact of visuals on audience engagement. Furthermore, studies by Buffer show that content with visuals is 40 times more likely to be shared on social media, significantly broadening reach and enhancing content visibility.

Top PR Challenges for US Automotive Brands in ‘25

As the automotive industry gears up for 2025, US automotive brands face an array of public relations challenges that could significantly impact their market position and consumer trust. The transition to electric vehicles (EVs), supply chain disruptions, and maintaining brand reputation amidst fierce competition are at the forefront of these challenges. However, a revolutionary digital solution, Lookatmedia™' online newsroom with a Digital Asset Management (DAM) system that automatically indexes content to Google News—offers a beacon of hope for overcoming these hurdles.

Engage both low-information & high-information voters in ‘24

In this US 2024 election cycle, effective communication will make or break a campaign. Enter the Lookatmedia™ Newsroom—a streamlined, efficient, and powerful solution crafted for candidates aiming to maximize media impact and voter engagement.

Brace yourself for an ‘October Surprise’ like no other

In a survey this week by Lookatmedia™, journalists, PR professionals, marketers, lobbyists, and communication experts overwhelmingly agree: October 2024 will bring the most complex news environment the US election cycle has ever faced. Over 70% predict a deluge of AI-generated fake news, creating chaos for journalists, politicians, and voters alike.

Younger Adults More Vulnerable to Fake News Than Older Generations

A recent University of Cambridge survey of 8,000 participants, conducted over two years in collaboration with polling organization YouGov, has uncovered startling insights into Americans' ability to identify fake news. The findings challenge preconceived notions about who is most susceptible to online misinformation, offering a wake-up call to public relations professionals.

Can Digital Asset Management fight fake news?

In today's digital age, the dissemination of information happens at lightning speed, making it imperative for journalists to uphold the highest standards of accuracy and integrity. However, amidst the vast sea of online content, the risk of inadvertently spreading misinformation, or fake news, looms large. Here enters the role of integrated digital asset management (DAM) solutions, offering a beacon of authenticity and reliability for journalists and organizations alike.