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Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

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Could candidate newsrooms transform post-election comms?

Washington, D.C. – As trust in traditional media erodes and misinformation spreads, an innovative concept is emerging to address these post-election challenges: candidate-branded newsrooms. This model offers newly elected officials a way to communicate directly and transparently with their communities, bypassing media filters and providing a reliable information source.

Lookatmedia™ reinvents Newsrooms for maximum impact

Lookatmedia™ is transforming how organizations engage with the media through its advanced online newsrooms. By incorporating journalist registration, opt-in apps, and automatic Google News indexing, Lookatmedia™ provides a fresh alternative to traditional in-house newsrooms and outdated press release distribution. Aligning with the digital preferences of journalists, this approach enhances reach and engagement, outpacing conventional models.

The Ideal Image-to-Text Ratio for News Articles

Research by content strategist Jeff Bullas reveals that articles with images receive 94% more views than text-only articles, underscoring the impact of visuals on audience engagement. Furthermore, studies by Buffer show that content with visuals is 40 times more likely to be shared on social media, significantly broadening reach and enhancing content visibility.

From Trailer to Feature: Lookatmedia™ Transforms Press Releases

Crafting a compelling press release is a critical first step in getting your message out. It’s often compared to a movie trailer—an enticing snapshot that gives journalists and the public just enough information to spark interest. But what if you could give your audience more than just a teaser? What if, instead of a mere glimpse, you could offer the full story, complete with rich content and dynamic engagement? That’s where Lookatmedia™ newsrooms come in, transforming traditional media pitching into an immersive, ongoing narrative.

Press Releases: Caged vs. Free Range

In farming, the caged vs. free-range debate centers on ethical and environmental concerns, with consumers weighing their values against their budgets. In the world of press releases, a similar discussion arises, except here, it's about forcing your press release into the overcrowded inboxes of journalists. With hundreds of daily emails competing for attention, your release might last just three hours before vanishing into oblivion.
While Lookatmedia™ isn’t suggesting you completely abandon the traditional approach, we do propose a way to fully illustrate your stories, make them more discoverable and reach a broader, deeper pool of journalists in your Lookatmedia™ branded online newsroom. Here are three reasons why:

Top PR Challenges for US Automotive Brands in ‘25

As the automotive industry gears up for 2025, US automotive brands face an array of public relations challenges that could significantly impact their market position and consumer trust. The transition to electric vehicles (EVs), supply chain disruptions, and maintaining brand reputation amidst fierce competition are at the forefront of these challenges. However, a revolutionary digital solution, Lookatmedia™' online newsroom with a Digital Asset Management (DAM) system that automatically indexes content to Google News—offers a beacon of hope for overcoming these hurdles.