Breaking News
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Breaking News: Journalist checks news ticker and finds a brand with a pulse. Goes on to write a compelling illustrated story that captivates readers.
The dynamism of the design of your media centre or newsroom sends a clear message to the media: does this brand have a pulse?
Where journalists get their news
The most used news sources for journalists are online searches (both browser and other media sources) and Twitter. The preferred method of engagement with journalists by PR Professionals is 1:1. What journalists and PR professionals want is a common place to meet. That’s Lookatmedia™.
A destination that vibrates with activity
The reason your PR team doesn’t create more content, is that its time consuming and they are busy with the transactional activities of providing more info, images, and videos to journalists. Lookatmedia™ makes it simple and easy for your team to develop more newsworthy media pitches and make them available online to journalists across the globe. They will also have more time to do this because Lookatmedia™ takes care of many transactional elements of media engagement, allowing your team to do what they do best.
A newsroom with a pulse
What do you call a newsroom with a pulse? A media centre. Rather than just a two-dimensional experience, Lookatmedia provides journalists with a full-formed, pulsating hub of news, story ideas and events that they want to visit again and again. It’s a workspace where they can explore storylines, access research and illustrate their stories with pre-approved images and videos. They get to do all of this without adult supervision.
‘Gotta love a ticker!’
One of the many design features of Lookatmedia™ is a ticker on the home page that shows the latest featured news. It’s diminutive but dynamic way of showing that this is a place where news lives. Throughout your Lookatmedia™ centre are features that compel journalists to continue their journeys and invest more, to get more. It’s how we ensure journalists begin to see you as an essential resource for new story ideas.
