A MEDIA CENTRE WITH INTEGRATED DIGITAL ASSET MANAGEMENT
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Lookatmedia™ has raised the expectations of what journalists and the media demand from brands and organization’s PR departments by integrating a full-featured Digital Asset Management solution.
From a photo editors or a journalists perspective, pictures are invaluable for telling a story, illustrating a point, and making an emotional connection with readers. It’s why the media is looking for a more versatile picture offering from brands who are pitching their stories, and it’s why Lookatmedia™ includes a full-featured Digital Asset Management (DAM) solution.
Editorial vs commercial photography
The objective of editorial photography is to tell a story, whereas the goal of commercial photography is to tell a brand’s story and connect to a product’s consumer audience. Recognising the difference and filtering your photo collection through your Lookatmedia™ DAM is the first step in updating your earned media strategy.
Illustrating your stories
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Images are one of the key considerations of journalists and editors in deciding which stories are published, and what profile these stories receive. Lookatmedia™ was designed to help you with this process.
Illustrating your stories
Getty Images/iStockphoto
Images are one of the key considerations of journalists and editors in deciding which stories are published, and what profile these stories receive. Lookatmedia™ was designed to help you with this process.
What Photo Editors and journalists are seeking in images
Making sure that the photos illustrate the story's point is one of the most challenging things for photo editors and journalists to get right. It's not just the subject matter and eye-catching ability they're making their assessments on. They make all kinds of other aesthetic and technical considerations. Below are just a few of the technical considerations.
Great storytelling is in the detail
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It’s unrealistic to think you can anticipate how an individual journalist or photo editor intends to use your images and video, which is why Lookatmedia™ put the decision-making power in the hands of the end user.
Great storytelling is in the detail
Getty Images/iStockphoto
It’s unrealistic to think you can anticipate how an individual journalist or photo editor intends to use your images and video, which is why Lookatmedia™ put the decision-making power in the hands of the end user.
Make sure the images are high resolution
PR teams often res down images to make them fit emails or for online use. Sometimes this results in the loss of the fidelity of the original hi-res image. That makes images unusable for many editorial purposes. Your Lookatmedia™ centre securely stores your high-resolution images while automatically creating derivates for other uses. Even if you lose a derivative, your Lookatmedia™ securely stores all your images, allowing you to retrieve your high-resolution images in their original form. Your DAM also makes it simple for images of various formats to be downloaded exactly as needed by photo editors and journalists.
From magazine production to social posts
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Lookatmedia™ allows journalists, photo editors and production teams to choose the exact image and video format needed for a specific use, while retaining copies and the integrity of the original assets.
From magazine production to social posts
Getty Images/iStockphoto
Lookatmedia™ allows journalists, photo editors and production teams to choose the exact image and video format needed for a specific use, while retaining copies and the integrity of the original assets.
Send them in the correct format
Magazines and print publications need high-resolution images, but online and social may have different needs. Your Lookatmedia™ centre DAM allows you to automatically generate derivatives of all your high-res images as they are uploaded. This allows photo editors or journalists to pick the right pre-approved images and formats for their specific use and channel without asking for help.
Don’t send too many images
Have I provided enough images with my media pitch? Have I offered too many? The answer is you don't know… and you can never know. Every journalist and photo editor has different needs. What may work for one will not for another. Lookatmedia™ has the right answer every time. By illustrating your media pitches within your Lookatmedia™ centre, you demonstrate how a story can be illustrated. When a journalist or photo editor clicks on an image, registers, and logs in, they see that image and an entire collection of images pre-approved for editorial use. They can then search your Lookatmedia™ media collection to discover the exact images they need; they need to tell their stories in the exact formats.
Landscape or portrait?
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An image or video in the wrong format instantly disqualifies it for use by the media. Lookatmedia allows journalists, photo editor, media representatives to filter your entire pre-approved media library by Landscape or portrait with a single click.
Landscape or portrait?
Getty Images/iStockphoto
An image or video in the wrong format instantly disqualifies it for use by the media. Lookatmedia allows journalists, photo editor, media representatives to filter your entire pre-approved media library by Landscape or portrait with a single click.
Send both uprights and landscape
Providing a selection of portrait and landscape images just doubled the volume of images you have to offer with your media pitch. This is not a problem if you have a Lookatmedia™ centre. Your Lookatmedia™ DAM allows journalists and photo editors to search your editorial collection with filters that can show portrait or landscape images…or both.
Caption your images
When uploading images into your Lookatmedia™ DAM, it can automatically add and embed metadata with descriptions. You can also bulk edit images with the same subject matter, descriptions, titles, attributions, and usage rights. Once this process is completed, this metadata is automatically downloaded when an image is included in an article in your Lookatmedia™ centre. It is also automatically included when an image is downloaded by a journalist or photo editor, ensuring accuracy and compliance.
Where, when, why, how and by whom
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Journalists are trained not to use images and videos that don’t include accurate descriptions or have an attribution. Lookatmedia™ solves this problem by downloading all of this information instantly to your stories when images are selected.
Where, when, why, how and by whom
Getty Images/iStockphoto
Journalists are trained not to use images and videos that don’t include accurate descriptions or have an attribution. Lookatmedia™ solves this problem by downloading all of this information instantly to your stories when images are selected.
Never use images without permission
Your Lookatmedia™ centre has a range of risk management features, including attribution control and even model release management. When you add attribution details to images in your Lookatmedia™ DAM, those attribution details flow to content creation and downloads by the media. These details help ensure accuracy and compliance for both you and the media.
Earned media Digital Asset Management
In this article, we've touched on a few technical considerations when providing images for editorial and media use. There's also another aesthetic layer to this conversation, which Lookatmedia™ manages. As you can see, it's not always a good idea to make your own assumptions about the needs of journalists and photo editors, even if it's your media pitch. Lookatmedia™ has turned this process from a gamble into a science that delivers better outcomes for both your brand and the media.
