Education

Degrees of difficulty

How branded online Newsrooms drive student attraction

In the fiercely competitive world of higher education, colleges and universities must master public relations (PR) to attract new students. The five critical PR aspects that determine success are brand reputation and image, effective use of social media and digital marketing, compelling storytelling and content creation, crisis management and communication, and engagement and community building. A college's branded Lookatmedia™ online newsroom is a powerful tool in achieving these outcomes.

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Responding in the media to chaos on campus

In 2024, there have been several high-profile instances where college deans failed to take charge or make their stance clear on pressing issues, leading to significant student protests. Here are three notable examples:

Building trust in educational institutes

Is not having an online newsroom hurting your reputation?

Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.

Open to media coverage
1 Aug - 15 Dec

University open days media coverage

Whether it’s a live or virtual event, open days play an essential role in the success of universities. Coming out of the pandemic, these events will only increase in importance for students, parents, and universities themselves.

Awareness of your university and open days to the media in advance is an essential element of building your reputation and participation in these events, which is why you need a solution like Lookatmedia™.

Driving the narrative

Transforming your PR from reactive to proactive

PR is either proactive or reactive. Proactive PR helps your educational institution lead the narrative, whereas reactive PR puts you in a situation where you’re always trying to catch up with an existing narrative.

The new normal for schools and colleges

Announcing the new normal for education

Students crave an environment where they connect with others with the same thirst for knowledge, understanding, and wisdom. They understand that schools and colleges are where many of their friendships are formed. Where they learn how to engage and interact with others. Where they learn lifelong habits for learning. Where they discover who they are and how they want to participate in society. Your PR strategy should include stories that demonstrate how your educational institute meets these needs. Create and publish these illustrated stories in an advanced Media Centre solution like Lookatmedia™ and demonstrate to students and parents why you provide an ideal learning environment.

Battling a loss of faith

Building trust in Educational institutions

Educational institutions play a key role in shaping minds and the future of society and business. They pride themselves as a font of wisdom yet often undervalue media in shaping their futures.