Open to media coverage
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For many universities and colleges, open days provide a small window of opportunity to attract the best and brightest. Why leave promotion to this event to advertising alone, when the media stand ready to tell your story.
Whether it’s a live or virtual event, open days play an essential role in the success of universities. Coming out of the pandemic, these events will only increase in importance for students, parents, and universities themselves. Awareness of your university and open days to the media in advance is an essential element of building your reputation and participation in these events, which is why you need a solution like Lookatmedia™.
Inbound PR for open days
Lookatmedia™ supports your outbound PR activities and drives inbound PR, making it the perfect solution to promote your open days. By making your media pitches discoverable through the most common source of story ideas for journalists (online searches), you increase media coverage opportunities locally, nationally, and across the globe.
Open to the public
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Increasing media coverage of your open days requires more than a press release. Media sources find most of the story ideas and information online. Lookatmedia™ allows news of your open days to be discovered by more and a wider range of media sources.
Open to the public
Getty Images/iStockphoto
Increasing media coverage of your open days requires more than a press release. Media sources find most of the story ideas and information online. Lookatmedia™ allows news of your open days to be discovered by more and a wider range of media sources.
Capture more media contacts
Journalists and media representatives change positions and beats regularly, increasing the chance that last year’s media list is (at least in part) outdated. Lookatmedia™ has features that incentivise journalists, media representatives and influencers to provide their most up to date and accurate contact details. Lookatmedia™ also allows you to track downloads by individual journalists, media representatives, photo editors and influencers.
The power of images
Your university offers students a wide range of experiences tailored to an even broader choice of vocations. Create multiple illustrated articles on your open days to appeal to a broader base of specialist journalists looking for different story ideas. Don’t fall into the trap of creating only a press release with limited media appeal.
The power of images and video in journalism
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Journalist and photo editors are looking for ‘page holder’ images to capture and hold the reader’s attention. Lookatmedia™ makes the discovery of these images simple.
The power of images and video in journalism
Getty Images/iStockphoto
Journalist and photo editors are looking for ‘page holder’ images to capture and hold the reader’s attention. Lookatmedia™ makes the discovery of these images simple.
Press kits and Media packages
How do you determine what the right images for a journalist or publication are? Does a journalist want the same images and video in their content as their competitors? What works best for different mediums and different journalists around the world? The answer is you can’t know, which is why you need a Lookatmedia™ centre. Lookatmedia™ allows you to create multiple Press kits and Media packages in your Digital Asset Management centre and add a link to any article…but that’s just the start.
The images you add to Press kits and Media packages and use to illustrate your articles are windows to your entire pre-approved collection of images. All a journalist needs to do is to register and log in to download.
Downloadable guides and documents
Lookatmedia™ allows you to add stats and facts about your university to your media centre, as well as downloadable open day guides and other documentation. You can even link to this content in articles on your open day or anything else you want the media to cover about your university.
‘Save the date’
Create multiple event articles about your open days to attract more media coverage across more journalists, media representatives and influencers. Allow journalists to add your open date directly to their calendars, allowing them to plan content to coincide with your event as well as post to their social media feeds leading up to and on the day.
FAQs
The assumption that many universities make is that the media knows your institute. Start from a base of a journalist with no awareness and create a list of questions and answers about your university and add them to the FAQ section of your Lookatmedia™ website.
Instant notifications
Lookatmedia™ has a feature that allows you to send updates to journalists who have opted to receive notifications through their browsers. This is a great way to increase media coverage and awareness of your open days.
