Thought leadership in the health sector
Getty Images/iStockphoto
The past few years have brought into sharp focus the importance of leadership and education by the health sector. Lookatmedia™ was designed to help amplify thought leadership from the sector to the public.
The last two years have seen the emergence of a new class of health media experts. Whether politicians, government-appointees, doctors, researchers or subject specialists, the media landscape has been dominated by a relatively small group of subject experts. You could have access to your own health subject or issue experts to build your organisation's reputation and trust through the media…if they had the right forum to demonstrate their skills and knowledge.
The forum for your health subject or issue experts.
Lookatmedia™ provides a forum for medical experts and institutions to demonstrate their unique perspectives and value to the media. Lookatmedia™ is an extension of the idea of a newsroom with features that increase the quality and value of your pitches to journalists and media groups.
A clarion voice on important health issues
Getty Images/iStockphoto
The voices of health leaders have been instrumental in guiding the public through the worst pandemic in living memory. It’s highlighted the importance of healthcare experts in the media.
A clarion voice on important health issues
Getty Images/iStockphoto
The voices of health leaders have been instrumental in guiding the public through the worst pandemic in living memory. It’s highlighted the importance of healthcare experts in the media.
By association
Medical professionals have much greater trust in the community than the media has. However, the media is counted as the most trusted news source. The media understands that their reputation is built on presenting stories with accurate information from reliable sources. That’s why they depend on health experts to help them drive the narrative. When your people act as the health experts, your organisation benefits significantly in trust and exposure through the media. The fact that these people work in your organisation builds broader community trust in, and awareness of, your role in the community.
Accuracy, accuracy, accuracy
Most journalists have the same goals as medical experts. They want to get the truth out into the public arena. Your Lookatmedia™ centre provides smart workflows that help ensure the accuracy of the information you publish. From accurate descriptions of images and videos used to illustrate stories, to correct attributions for writers, photographers, and videographers, Lookatmedia™ is designed to improve accuracy and reduce human error.
A stable of experts
The chances are that you have many health, medical experts, and innovators in your organisation. Each of these experts is another opportunity to demonstrate your institution's credibility through the media. Lookatmedia™ is designed to help journalists researching a story or looking for health and medical experts on a subject or issue to find your people. By simply publishing and illustrating the stories on your Lookatmedia™ centre, you make them discoverable through the primary sources used by journalists and media representatives.
A forum for educating the public and decision makers
Getty Images/iStockphoto
Misinformation can take root quickly in the public, dramatically altering public health outcomes. Lookatmedia™ provides your thought leaders with an opportunity to demonstrate their credentials, increasing their influence in the media.
A forum for educating the public and decision makers
Getty Images/iStockphoto
Misinformation can take root quickly in the public, dramatically altering public health outcomes. Lookatmedia™ provides your thought leaders with an opportunity to demonstrate their credentials, increasing their influence in the media.
Demonstrate your credentials
A certain class of journalists prides themselves on understanding a subject or issue better than their contemporaries. These journalists are looking for more than a subject expert on media and health issues. They want the documents and papers that back up their positions on an issue. That's why Lookatmedia™ has features that allow you to publish these documents and papers within your media centre.
Health influencers
Getty Images/iStockphoto
Lookatmedia™ provides your though leaders and the public faces of your institute with the opportunity to influence the narrative in the media, by allowing them to demonstrate their credentials in a way that is media friendly.
Health influencers
Getty Images/iStockphoto
Lookatmedia™ provides your though leaders and the public faces of your institute with the opportunity to influence the narrative in the media, by allowing them to demonstrate their credentials in a way that is media friendly.
Booking your next engagement in the media
Lookatmedia has features that allow you to push newsworthy content and alerts directly into the hands of journalists. It then allows journalists secure 24/7 access to the resources they need to start and finish a story within a single session. It even has a feature to add a press event directly to their calendars. Lookatmedia™ also provides options for journalists to contact your PR team to arrange interviews with your health and medical experts. All these functions and fulfilment are conducted within the one fully-featured media resource. Ensure that your media centre becomes a 'go to' for journalists and media groups the world over.
Save the date
Getty Images/iStockphoto
Lookatmedia™ includes a feature that allows journalists to ‘save the date’ of press conferences, launches and other important events. Journalists simply click the date of an event and it’s added to their calendar.
Save the date
Getty Images/iStockphoto
Lookatmedia™ includes a feature that allows journalists to ‘save the date’ of press conferences, launches and other important events. Journalists simply click the date of an event and it’s added to their calendar.
