Journalists seeking story ideas
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The majority of story ideas for journalists originate from online searches. Lookatmedia™ is designed to increase exposure to journalists seeking new story ideas.
Are you sending 300-word press releases to journalists inboxes that must be overflowing with similar media releases? The returns on that PR technique have been diminishing for many years. It’s part of the reason why there has been so much discussion about the demise of the press release. But what’s the alternative for getting the attention of journalists? The answer is inbound PR.
Let’s begin
Think of yourself as a journalist for a minute. You’re looking for new ideas for storylines. Where do you start? You start the same way everyone else does who’s looking for a solution to a problem; you go online. You start with a keyword, phrase or question and see where that goes. You check your regular sources and social channels like LinkedIn and Twitter. You do this regularly, and you find your way to the stories that matter to you and your readers. This is why inbound marketing is growing as an essential source of earned media.
Reach more journalist from anywhere, at any time
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Optimise your media reach and coverage by making your media pitches discoverable through online searches with Lookatmedia™. Deliver content in a way that’s accessible through any device, at any time, from anywhere around the globe.
Reach more journalist from anywhere, at any time
Getty Images/iStockphoto
Optimise your media reach and coverage by making your media pitches discoverable through online searches with Lookatmedia™. Deliver content in a way that’s accessible through any device, at any time, from anywhere around the globe.
'Content is king’, but context is all
Let’s follow the journey we started as a journalist. We’ve done our online search, and our research has revealed a storyline that captures our interest. We click on the link, and it takes us through to a page that looks and feels like an online magazine, wonderfully illustrated with colourful images and videos, with captions and attributions, just like the stories we create. We then learn that this is not just a story; it’s a resource with hundreds of stories, a library of images and videos, support documents. This is not just a storyline; it’s a gateway to many stories and all we need to get into the flow to create our own stories. This is a place we will return to again and again. This place is your new Lookatmedia™ centre, and this is inbound PR at its best.
Why mass press releases are failing
Mass press release pitching via email does not have the context of inbound marketing. Mass press releases are adrift in a sea of like press releases. Journalists consider them interruptive and not personalised. Only 3% of journalists globally would rely on a press release to find news.
The alternative is individualised press releases. Yes, they are much more effective; however, they are time-consuming to produce and follow up. It is hard to scale this approach without scaling the size of your team, and it would not increase the reach of your messaging beyond that one journalist. Press releases are no longer an efficient allocation of PR resources when compared with inbound PR.
Don’t stop believing
Lookatmedia™
Even a well-crafted press release struggles to get the attention of the media today. Reinvigorate interest in your brand, organization, cause, or issue with a media centre full of the types of illustrated stories journalists want to create.
Don’t stop believing
Lookatmedia™
Even a well-crafted press release struggles to get the attention of the media today. Reinvigorate interest in your brand, organization, cause, or issue with a media centre full of the types of illustrated stories journalists want to create.
Journalists move
Another reason why inbound PR works is that journalists move. They change roles; they change beats. Your PR professionals may have invested a lot of time building relationships with a small group of journalists, but what if your media contacts are fired, move jobs, beats, or even retire? You need a PR strategy that helps to replenish and grow your media lists and reach. Inbound PR is one of the most effective ways to grow at scale.
Inbound PR V2.0
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The benefits of inbound PR are well documented. What’s been missing from the picture is a solution like Lookatmedia™, which is optimised to meet the precise content needs of individual journalists, media representatives and influencers.
Inbound PR V2.0
Getty Images/iStockphoto
The benefits of inbound PR are well documented. What’s been missing from the picture is a solution like Lookatmedia™, which is optimised to meet the precise content needs of individual journalists, media representatives and influencers.
Why Lookatmedia™ is such a powerful Inbound PR solution
The first goal of inbound PR is to attract the attention of journalists. The second goal is to get them to tell your story. The third goal is to get them to do this again and again. Lookatmedia™ was designed with this in mind. From discoverability on search engines, creating a context for content, and enabling journalists to generate their newsworthy content (without intervention), every aspect of Lookatmedia™ was designed with the needs of journalists in mind. The result is a solution with the capability of expanding your media reach, building meaningful and mutually rewarding relationships with journalists and the power to build trust and awareness in your brand.
Isn’t technological advancement wonderful
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Lookatmedia™ represents a paradigm shift in newsrooms and media centres. It utilises the very latest technologies to increase access to the media and deliver the resources they need to amplify your messages.
Isn’t technological advancement wonderful
Getty Images/iStockphoto
Lookatmedia™ represents a paradigm shift in newsrooms and media centres. It utilises the very latest technologies to increase access to the media and deliver the resources they need to amplify your messages.
…One last thing
Lookatmedia™ has another trick up its sleeve to get more media coverage. It has an opt-in feature that allows journalists to receive breaking news instantly, alerts, and new story notifications directly into journalists’ hands—no more waiting for journalists to go through their inbox. Get their attention and send them to content instantly from anywhere at any time.
Now you can see the power and potential of inbound PR.
