Digital Asset Management

Building trust in Educational institutions

Educational institutions play a key role in shaping minds and the future of society and business. They pride themselves as a font of wisdom yet often undervalue media in shaping their futures.

Resources Public Relations 2.0

Traditionally, Public Relations for the Resources sector focused more on language than imagery. That was fine for newspapers, where readers took the time to read articles; however, today, images drive all media.

Attracting others to your cause

Non-profits benefit more from free media exposure than almost any other type of organisation. Why? Your stories combine immediacy with local and human-interest stories. You can provide a great deal of factual content around issues with real-world consequences.

More advanced ticket sales

It’s hard to review an event or exhibition before a preview. This is the dilemma that cultural and arts organisations must solve if they want advanced ticket sales through media exposure. How can you expect the media to create this exposure without experiencing it? The best way is to let them see it through your eyes.

Generating more illustrated reviews

Reviews are essential marketing tools for cultural and arts organisations. Great reviews can drive more ticket sales and attendance; however, journalists only have so much time to attend and review an event. How do you make your event stand out? The answer is Lookatmedia™.

Increase sales beyond tourist season

Are you a popular winter or summer destination but have much lower numbers off-season? Are your numbers big on school holidays but drop sharply during the school year? Whether you’re a theme park, a hotel, a tour operator or a destination, you’re always looking for new ways to generate more off-season visits and bookings.

Adapting faster to change

The 2020 Olympics was an example of how sports organisations have had to adapt quickly to fast-changing circumstances. For a start, they had to move the 2020 Olympics to 2021. Due to the pandemic they also had to wait until the very last minute to decide if they would allow spectators. The Olympics has been facing the same issues as many sporting organisations and teams the world over.

The power of visual storytelling in Biotech PR strategies

The very best Biotech PR professionals demonstrate integrity, adaptability, creativity, and organisation every day. They’re also skilled storytellers with a natural ability to breakdown complex narratives to accessible and compelling content. Increasingly images and videos are an essential part of this this storytelling process.

Support your sponsorships

Your sponsorships are how you show your support for the community. They demonstrate your commitment to the greater good. The question is, are you promoting the people, events, and organisations you sponsor enough?