Bridging the information gap
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There is often a gap between what government believes the public know and what they actually know. The media is an essential ally in bridging this gap. Lookatmedia™ helps you build stronger relationships with the media.
The public witnesses major transport projects. They see much, but they understand little. This lack of knowledge creates opportunities for disinformation and mistrust. Why allow this to happen when you have a solution like Lookatmedia™?
Talking to your biggest investors
The public is invested in your transport infrastructure projects. They pay the bills. They suffer the interruptions and inconveniences to their daily lives. Their communities must adapt to these new challenges. They and their communities are also the primary beneficiaries. Keeping this front of mind requires that you continue to deliver compelling media-friendly content to journalists, media representatives and, yes, influencers. Lookatmedia™ is an out of the box media centre solution designed to help you manage the creation and publication of illustrated media-friendly content.
Now I see
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The public is invested in your transport infrastructure projects. Managing their expectations and demonstrating a return on their investment is easier with Lookatmedia™.
Now I see
Getty Images/iStockphoto
The public is invested in your transport infrastructure projects. Managing their expectations and demonstrating a return on their investment is easier with Lookatmedia™.
Witnesses
The public witnesses your major transport projects every day, but they only see part of the picture. Keeping the media and public up to date will illustrate content that demonstrates that you are making progress, that the inconvenience they may be suffering today will be of benefit in the future. Show images and videos of the parts of what you do that they would see on their daily commutes or activities. Make all this content available 24/7 for journalists and media representatives on your Lookatmedia™ centre.
‘You’re invited!’
Major transport projects often have milestone events, where the media and public get an opportunity to experience progress and ask questions. Promote these events via the media on your Lookatmedia™ centre. Your Lookatmedia™ centre has a section dedicated and formatted specifically for such activities. Use it to create and update a calendar of events around your projects to the media, stakeholders, and the public.
Inclusivity
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Lookatmedia™ makes it much simpler to create ongoing media friendly content that appeals to a diverse range of target audiences. It also allows you to demonstrate that you have considered and planned for everyone’s needs.
Inclusivity
Getty Images/iStockphoto
Lookatmedia™ makes it much simpler to create ongoing media friendly content that appeals to a diverse range of target audiences. It also allows you to demonstrate that you have considered and planned for everyone’s needs.
Build a foundation of support
Build trust, faith, and belief in the importance of a project for the long haul is almost impossible without building a strong, positive profile in the media. Lookatmedia™ allows you to think well beyond the current media cycle by maintaining a constant and consistent flow of compelling illustrated content to the media and public. It is designed to help your project maintain its lustre long after the launch banners have faded.
