Media pitch for a stronger recruitment brand

Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.

PR for airports

While the most immediate role of PR for airports is proactively responding to the issues that affect their facilities, passengers, business partners and communities, there are many other opportunities to build trust, understanding and reputations of airports.

More connections, more often

‘More connections, more often’ is a promise made by many transport brands. It’s a proven way of expressing why you choose one provider and one form of transport over another. It’s also an insight into the potential of Lookatmedia™.

Reputational management and repair

The rule of thumb with the media is that if you’re not telling your story, then someone else will. When things have gone wrong, this rule is amplified tenfold. As they say in newsroom’s, ‘if it bleeds, it leads’. If your transport brand is at risk of being damaged or wholly undermined through the media, you need ways to get out in front of the story. Your need Lookatmedia™ centre is one such way.

Bridging the gap

The public witnesses major transport projects. They see much, but they understand little. This lack of knowledge creates opportunities for disinformation and mistrust. Why allow this to happen when you have a solution like Lookatmedia™?

Seasonal offers. Save the date.

Changing seasons is an opportunity to look at the world afresh. We think of turning leaves and country drives in autumn or fall: snowy scenes and warm hearths in winter. In spring, we think of things coming to life. And in summer, we think of sandy beaches and faraway destinations. Every changing season also brings with it an opportunity for your brand to promote seasonal offers. It’s also another opportunity to reengage with the media with feel-good stories.

New services and routes

Travel isn’t only about the destination. It’s also about how you get there; your new services and routes are essential to travellers. Your challenge is to get your story out to the broader community, and the best way to do this is through media exposure. The question is, what’s the best way to get journalists and media groups to tell your story?