A new media centre solution for all seasons
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The media has a major role in driving off season’s bookings. Lookatmedia™ allows you to create, publish and promote content for all seasons and make it available to journalists the world over.
Are you a popular winter or summer destination but have much lower numbers off-season? Are your numbers big on school holidays but drop sharply during the school year? Whether you’re a theme park, a hotel, a tour operator or a destination, you’re always looking for new ways to generate more off-season visits and bookings.
Contextual marketing
You and your region have most likely come up with contextual market strategies to drive off-season visitation. If you’re in a Botanical Garden or Zoo, you might have night-time light displays. If you’re in a ski resort region, you may have spring nature tours. You may have festivals or events that are specifically designed to increase exposure and drive more visitation. Your Lookatmedia™ centre is the ideal environment to create a context and content that drives more free media exposure for your off-season activity.
More than one experience
Journalists must create content all year round.They are always looking for more and unique storylines. Create multiple articles for events and storylines on your new Lookatmedia™ centre. Write stories that appeal to families, couples, the budget-conscious, luxury market, local and international visitors. Demonstrate that there are reasons to visit 12 months of the year and let journalists do the rest.
Put people in the picture
Getty Images/iStockphoto
Capturing the joy of people experiencing your destination off season is key to changing entrenched beliefs. Lookatmedia™ is the ideal environment to create this content and illustrate it with your existing image and video library.
Put people in the picture
Getty Images/iStockphoto
Capturing the joy of people experiencing your destination off season is key to changing entrenched beliefs. Lookatmedia™ is the ideal environment to create this content and illustrate it with your existing image and video library.
A destination for all season
Your new Lookatmedia™ centre is a destination for journalists and media groups all year round. Move away from the old model of just publishing a press release and, instead, create an entire ecosystem that drives free media exposure both on and off-season. Your new Lookatmedia™ centre makes it all possible.
Value of time
The experiences you offer all focus on the value of time, yet your current approach to media can be perceived as transactional. Become a resource for journalists and help them create more and better-quality content with access to pre-approved copy, images, and video. Track usage by individual journalists and then target them with new content tailored to their interests. Demonstrate that you’re a media-friendly brand, and your brand will benefit, no matter what the season.
