The era of a ‘business media only’ PR strategy is over
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The era of resource companies solely focusing on PR in business media is over. Communities, government and even investors want greater transparency, requiring a broader approach to media relations. Lookatmedia™ was designed to enable this change.
Traditionally, Public Relations for the Resources sector focused more on language than imagery. That was fine for newspapers, where readers took the time to read articles; however, today, images drive all media.
You have more competitors than you think
One of the most finite resources of our era is attention. It is why many of the most successful companies in the world are competing in what they term the 'attention economy'. You're competing for the same attention from investors through to government, communities, and the public. To be competitive in this space, you need an advanced, visually-driven Media Centre solution like Lookatmedia™.
Understand the challenges of journalist
Journalists have an insatiable curiosity for knowledge and information. Your new Lookatmedia™ centre is designed to feed and nourish that curiosity with content created specifically for media consumption. Lookatmedia™ allows you to create media-friendly stories and illustrate them easily using your existing image and video collection. It will enable journalists to access this content at any time, from anywhere, to create and publish their content. It's a way of building positive relationships with both journalists and media groups.
Pipeline construction in Slovenia
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All forms of news and media rely now on visual content to drive engagement. It is incumbent on resource companies to build their own visual content libraries if they want to tell their stories.
Pipeline construction in Slovenia
Getty Images/iStockphoto
All forms of news and media rely now on visual content to drive engagement. It is incumbent on resource companies to build their own visual content libraries if they want to tell their stories.
Building brand trust
Your reputation is integral to your success. It opens opportunities. It drives investment and community support. It helps you through the rough times. One of the most effective ways of building a trusted brand is through media engagement. Your Lookatmedia™ centre provides you with a solution that makes this process easier.
The long game
Public Relations for resources are all about the long game. Your media engagement strategy today impacts your success long into the future. Lookatmedia™ centre is designed to help you maintain a more consistent media presence by providing journalists with a 24/7/365 day a year resource centre to research your company and publish more newsworthy content.
Business media
One look at the online version of financial publications shows how much they depend on images to illustrate their articles. It also becomes clear that the images they use are of a lesser standard than other online media. This presents an opportunity for resource companies that want to increase their exposure in this publication. By combining punchy headlines, strong leads, and compelling images, you have a greater chance of moving to the top of the priority list for journalists and editors.
