EMBRACE THE POWER OF THE IMAGE
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Journalists may provide the final words, but you provide the images. Provide the media with access to storylines and the images and video to illustrate these stories with Lookatmedia™.
It’s hard to review an event or exhibition before a preview. This is the dilemma that cultural and arts organisations must solve if they want advanced ticket sales through media exposure. How can you expect the media to create this exposure without experiencing it? The best way is to let them see it through your eyes.
Share your experience
You’ve lived and breathed an event or exhibition well before it happened; you have an intimate knowledge of the storylines, production, artists, and collections. You have access to digital assets like images, graphics, video, headshots and a historical collection of past events and exhibitions presented by your organisation. Use all of this to generate additional media exposure and advanced ticket sales for upcoming productions.
Multiple storylines
You can’t expect a journalist to create content based on a single storyline you send them in a media release. There are travel journalists. There is a cultural journalist. There are print, television, online journalists. There are editorialists and columnists. There are local, city, state, national and international journalists. They all have different resources and storyline needs. To engage with a broader media group, you need multiple storylines, backstories and an easily accessible collection of images and videos. Lookatmedia™ makes it all possible while providing low-friction, 24/7/365-day, pre-approved, secure access to journalists, media representatives and social influencers.
ACURACY. ACURACY. ACURACY. ACCESS. ACCESS. ACCESS.
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The same device that allows ticket purchases is driving journalist’s research and content creation. Provide the media and influencers with access that allows them to create illustrated content from anywhere, at any time.
ACURACY. ACURACY. ACURACY. ACCESS. ACCESS. ACCESS.
Getty Images/iStockphoto
The same device that allows ticket purchases is driving journalist’s research and content creation. Provide the media and influencers with access that allows them to create illustrated content from anywhere, at any time.
Your new digital PR agent
You’re probably unfairly expecting too much from your PR team. Provide them with a Lookatmedia™ centre full of News, Event and Story Inspiration articles with evergreen backstories and watch them shine. Allow them to market this content to their media list and add new and yet unseen journalists, media representatives, and social influencers. Make it possible for journalists to delve deeper into your products and history, creating longer and more informed content. Extend the power and reach of your PR department with your new digital PR agent, Lookatmedia™ centre.
Extend the reach and timing of your marketing strategy
Whether you're selling yearly subscriptions or looking for advanced ticket sales, you want to start promotions as soon as possible. You also want to start building media exposure as quickly as you can. Your Lookatmedia™ centre was designed to help you tell more in-depth, nuanced stories, illustrated with images and video. It was also designed to provide evergreen back story content. Start your media campaign earlier and drive more engagement with journalists and the media. Build the buzz about an upcoming event, exhibition, or season. Provide journalists with a reason to create and publish content about you today and use that content to drive more advanced subscription and ticket sales.
