Digital Asset Management

Combatting misinformation

Frustrating flapdoodle

Joseph Pulitzer sent notes to an editor in 1910 to review a subject ‘without flapdoodle’. Flapdoodle may be a term-long since out of use; however, in the absence of facts, foolish talk still makes its way into modern-day journalism. Lookatmedia™ provides you with a cure for common causes of flapdoodle, balderdash, drivel, hogwash, malarkey and twaddle.

Journalist have a responsibility to put all insitutions under the microscope

A new era in media centres has arrived

Something exciting is happening in the media centre space. A new generation of media centre is transforming how organisations are engaging with both traditional and new media. It allows an organisation to do more than publish media releases.

Breaking News

What makes a story newsworthy?

What makes a story newsworthy will vary between journalists, media groups, and channels; however, common themes drive newsworthiness. Here are six ways to help you create more newsworthy content.

The changing narrative of major projects

The changing narratives of major projects

Few things or projects in life go precisely according to plan. Projects with a lifespan that can last a generation will evolve and transform. It’s natural. The challenge is managing expectations of those who the project services and ultimately fund it.

Not all news is newsworthy

Separate news from noise

With the increasing interest in biotech updates from the media, it’s tempting to shoot out media releases on just about everything you do. That would be a mistake.

Meet more 24/7 media cycle deadlines

Anywhere anytime access

Journalists are mobile. They work odd hours and from anywhere. Rather than run down stories, they lean on online resources to research and illustrate their stories. It’s why Lookatmedia™ exists.

Melting of glacier ice in Alaska

There’s only one-degree difference between water and ice

Suppose you want to explain to an audience why a one-degree difference in climate has a real-world impact, explaining that the difference between water and ice is an excellent place to start. Imagine what this approach to climate change could have on those who don’t take the issue seriously. As a non-profit, you mustn’t bury the headline when talking to the media (or anyone else).

A recipe for success

This is your news

We are in an era where it's never been more essential to convey trustworthy, public safety messages, and the media is a necessary ally in this endeavour.

Media relations is a multi-disciplined event

The PR pentathlon

Many sporting organisations make the mistake of viewing public and media engagement as a single event, when in fact, it is many. It is better explained as a multi-event, multi-level, multi-channel discipline…a bit like a pentathlon.