Journalist have a responsibility to put all insitutions under the micr
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Journalists have a responsibility to put all institutions under the microscope. This presents both opportunities and challenges for corporations. Lookatmedia™ helps manage the detail.
Something exciting is happening in the media centre space. A new generation of media centre is transforming how organisations are engaging with both traditional and new media. It allows an organisation to do more than publish media releases.
The challenge for journalists and media representatives
Journalists need to create much more quality content across more channels and in less time than ever before. They are working longer hours and have deadlines that make it more challenging to engage with brands and PR departments. Seeking authorised access to content and story ideas from all around the globe, they need low-touch access and inspirational ideas they can build on. If your brand or organisation can support them in their journey, then you dramatically increase the chance of free media to tell your story.
Bridging the gap
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There is a gap between what journalists need and what is provided by corporations on their media centres. Lookatmedia™ provides a media centre solution that bridges the gap, creating stronger, more productive media relations.
Bridging the gap
Getty Images/iStockphoto
There is a gap between what journalists need and what is provided by corporations on their media centres. Lookatmedia™ provides a media centre solution that bridges the gap, creating stronger, more productive media relations.
A new media vehicle for a new media era
Journalists or media representatives may not have the time or resources to create images or video, so they look to an organisation like yours to fill the gaps. Suppose your new media centre can provide access to images, videos, audio files and brand assets that are optimised to the needs of each channel and each media group. In that case, you become a resource they will call on again and again. Lookatmedia™ is the first out-of-the-box solution that allows you to deliver this content with little or minimal intervention.
Creating a context for your digital assets
Providing your images, videos and other digital assets in a low-touch content library is just the first step. Lookatmedia™ allows you to demonstrate how to use these digital assets in any situation. In short, Lookatmedia™ provides your organisation with your own digital publication, where you can add inspirational articles, news and events, that is downloadable and shareable.
Everything where it needs to be
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Organisation is the key to efficiency. So it is for business, so it is for media relations. Lookatmedia™ provides a solution that allows you to optimise the performance of your PR team and media relations.
Everything where it needs to be
Getty Images/iStockphoto
Organisation is the key to efficiency. So it is for business, so it is for media relations. Lookatmedia™ provides a solution that allows you to optimise the performance of your PR team and media relations.
Capture media’s attention and contact details
When journalists or media representatives click on one of the images or videos in your articles in Lookatmedia™, they are invited to register for access to download the image. Once they complete this process and are approved, they can then access the image they selected or a selection of similar images. They will also have access to the content in your content library that you have authorised them to see and use. Journalists and media representatives get all they need to create their content. You get their contact details and an opportunity to continue to engage them with your stories and (most importantly) free media exposure.
The right fit for each channel
Each media channel requires different content formats. A social channel does not require a 20MB file, whereas content for broadcast may require access to hi-res files. When you upload your content into the Lookatmedia™ content library, it automatically creates the most common derivatives of digital asset files formats used by media. This is one less step journalists need to take in creating content and how you ensure the integrity, fidelity, and quality of the content you provide without directly guiding the process.
Auditable trail of content usage
Once journalists have registered and started downloading content, you create an auditable trail that helps you understand who is using your content. You also learn what content has the greatest impact and value, which informs future content.
