Tourism leaders embrace the new media paradigm
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Successful Tourism brands have taken the new media paradigm to heart, launching media centres that provide 24/7/365 day-a-week access to resources for journalists and influencers.
The Lookatmedia™ centre is a collaboration between Digital Storytelling and Lookatme™. This team designed and built the category-defining Destination NSW and Visit Victoria media centres.
Image and video management at its core
The Lookatmedia™ centre was the natural extension of one of the world’s most loved Digital Asset Management (DAM) solutions, Lookatme™. Many brands have used this solution to provide journalists and media representatives with access to their digital asset collections for a decade. It’s resulted in high profile exposure on television, print and digital media. The experience Lookatme™ had with providing digital assets to the media formed the foundations of a strategy to meet journalists’ needs better.
Continuous improvement
More than three years ago, Digital Storytelling and Lookatme™ collaborated to create and launch the Visit Victoria Media centre. It was at the time (and remains) one of the world’s best media centres for a tourism (or any other) brand. Since that time, the team has continued to work on the development of the Lookatmedia™ centre, as well as develop a bespoke solution for Destination NSW.
You’ve arrived
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To arrive you need a destination. Lookatmedia™ the destination for all your media content, from news to events, story ideas, evergreen content, stats and facts and media release. Lookatmedia™ is also the destination to manage all your images and vide
You’ve arrived
Getty Images
To arrive you need a destination. Lookatmedia™ the destination for all your media content, from news to events, story ideas, evergreen content, stats and facts and media release. Lookatmedia™ is also the destination to manage all your images and vide
Lead the way
The new Lookatmedia™ centre is a next-generation solution that recognises and responds to the changing needs of journalists in an era when deadlines are short, resources are less, and content demands are higher. It is a low-friction, self-service environment that allows brands to enhance their media exposure, tell the stories they want, and track engagement. The new Lookatmedia™ centre was designed as a SaaS solution for brands that want the quality of a world-class media centre without the cost and time associated with building a bespoke solution.
