Digital Asset Management

A recipe for success

This is your news

We are in an era where it's never been more essential to convey trustworthy, public safety messages, and the media is a necessary ally in this endeavour.

Media relations is a multi-disciplined event

The PR pentathlon

Many sporting organisations make the mistake of viewing public and media engagement as a single event, when in fact, it is many. It is better explained as a multi-event, multi-level, multi-channel discipline…a bit like a pentathlon.

Peak performance

PR PB

Sport impacts so much of our lives. Participation improves both our physical and mental health. It creates connections and community. It represents the very best of who we are as people…and occasionally shows us at our very worst. Whether you’re into sport or not, the one thing we can all agree on is it’s the glue that keeps us all together.

Social influencers and bloggers

Engage social influencers

Social influencers are playing an increasing role in Public Relations for retail brands. Some brands are finding as many as 50% of those who register on their media centres are social influencers.

FLEX YOUR PR MUSCLES

Extending the reach and power of your PR department

You work your PR department hard enough. Do you expect them to be at their best 24/7? Lookatmedia™ centre was designed to do much heavy lifting for your PR team and provide the media with secure access to 24/7/365-day news, stories, images, and videos.

2.2 B PEOPLE GLOBALLY STILL DON’T HAVE ACCESS TO SAFE DRINKING WATER

Are you getting enough exposure for your community outreach?

Your community outreach programs are not just important to the communities in which you operate; they also play a broader role in how you are perceived in public and by key decision-makers. Many resource companies don’t get the media exposure they deserve around these activities. Lookatmedia™ can help.

UNBOXING THE LATEST

Unboxing your Lookatmedia™ centre

Who would have thought that unboxing videos and images would become a ‘thing’? Who could have imagined millions of views for content that captures the joy and surprise (and sometimes confusion) of what it’s like as a consumer of taking a product out and setting it up? Well, if you are excited by what comes in the box of your new large screen TV, then you’re going to love this!

Releasing the power of your collections

Reanimate your image libraries

Museums, galleries, and other cultural institutions have rich veins of original images and video collections underutilised. They are particularly undervalued in a media relations sense. Lookatmedia™ can breathe new life into these collections and media profiles.

Stop shouting and have a conversation

How to engage with journalists to get the best coverage

Where do you get your news? If you’re like most people, it’s now online. The dramatic transition to online sources of news is a product of the attention economy. People have limited time, and they value ease of access to news. They want news when and where they want it. This behaviourally change also impacts how journalist research and create content.