Releasing the power of your collections
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Lookatmedia online newsrooms allow museums, galleries and libraries to release the storytelling power of their collection via the media.
Museums, galleries, and other cultural institutions have rich veins of original images and video collections underutilised. They are particularly undervalued in a media relations sense. Lookatmedia™ can breathe new life into these collections and media profiles.
The value of increased media exposure
Your institution probably focuses most of its media resources on new exhibitions or calendars of events. While they are valuable, they only tell part of the story. Your institution has myriad media-friendly stories to tell, and Lookatmedia™ is the platform to do it.
Visual storytelling
A talented PR person can take the same ten images, arrange them in ten different ways, and tell ten different stories. Imagine what they could do with tens or hundreds of thousands of images. Imagine the human-interest stories. Image the novel, strange and beautiful editorials. Imagine the ’10 things you must experience’ listicles focused solely on your institutions. They are just part of the potential your Lookatmedia™ centre can unlock from your image and video library.
Creating an accessible collection of digital assets
Lookatmedia™ understand the value of visual content to the media. We live in an age when images drive all our communication and news. It just happens you’re sitting on a veritable gold mine of content ideally suited to the media’s needs. All you need to do is show them where to dig. Once you have created a collection of pre-approved images and videos in Lookatmedia™, you can use those assets to illustrate content and provide the media with low friction 24/7/365 days a year access.
The ideal media solution for the cultural space
Lookatmedia™ is built around a full function Digital Asset Management solution that offers Galleries, Libraries, Archives and Museums industry metadata schemas such as SPECTRUM, AGLS and RAD. This full function, fully integrated solution is designed to help you manage every aspect of your digital content throughout your organisation. It also allows you to create specific collections of pre-approved content for media use. It will enable your team to use these pre-approved images and video to create media-friendly content, which acts as a gateway for journalists, media representatives and influencers to access your broader pre-approved library of content.
More than a joke
Getty Images/iStockphoto
The dodo is an extinct flightless bird that was endemic to the island of Mauritius, east of Madagascar in the Indian Ocean. The last confirmed sighting of the Dodo was in 1662.
More than a joke
Getty Images/iStockphoto
The dodo is an extinct flightless bird that was endemic to the island of Mauritius, east of Madagascar in the Indian Ocean. The last confirmed sighting of the Dodo was in 1662.
‘We’ve extended our opening hours’
Your team may work strange hours, they may start before light preparing exhibitions, and they may work late into the night on live events. Irregular hours are the one thing you have in common with the media. Journalists work all hours of the day, from locations worldwide, to meet their deadlines. No matter what hours your PR team works, it won’t be enough to meet the needs of a 24/7 news cycle. This is where Lookatmedia™ enters the frame. It’s a platform that allows your team to create content and resources that the media can access from any location at any time. When journalists go to your media centre, they can begin their journey of discovery, finding the news, events, and storylines they need to create their content. They then register to download pre-approved images and videos. You get a new list of media contacts and reports on what has been downloaded, and by whom. With the addition of one new member, your PR team is now open 24/7/365 days a year.
