Digital Asset Management

Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.

“Good trouble, necessary trouble”

American statesman, civil rights activist and congressman John Lewis often said it was important to engage in "good trouble, necessary trouble" to achieve change. His non-violence protest and action legacy made him an icon of the civil rights movement and ensured he was re-elected to congress 16 times.

‘And the 1932 Olympic medal for town planning goes to…’

'…John Hughes of Great Britain for his design of a Sports and Recreation Centre with Stadium for the City of Liverpool. John is one of 24 medal recipients of the arts events at these 1932 Los Angeles Olympic games.

How to create a Media Kit in Lookatmedia™

Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?

In the public interest

Few organisations have such an impact on our day to day lives as public and privately owned utilities. Few sectors play such a key role in changing behaviours and attitudes, so building and maintaining relationships with the media is essential.

Amplifying your voice in the crowd

Australia has over 50,000 registered non-profits. The UK 168,000. The US 1.5 million. There are countless non-profits worldwide competing for eyes, minds, and hearts…and they’re all competing for media exposure. What will make yours stand out?

Hotels and resorts in the media

Driving both peak and off-peak bookings for your accommodation facilities requires more than a marketing strategy. It includes exposure through trusted sources, and one of the most trusted sources is the media. Lookatmedia™ centre was developed to help tourism and accommodation providers expand their bookings through all-year-round free media exposure.

The mission of Healthcare PR

Healthcare PR covers a range of organisations in the healthcare sector, from biotech and medical innovations to patient care and even veterinarian companies. With the increasing speed of innovation and strong demand for trustworthy information, Healthcare Public Relations is growing faster than almost any other sector.

"Media be DAMed!"

The Media understands the power of an attention-grabbing headline backed up by an equally powerful image. It's why every good Media Release contains links for journalists to download a small selection of images to illustrate a story. The question is, in today's media environment, is a link to a few images enough?