Envisioning a brighter future
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Almost more than any other sector, Healthcare PR provides us promise of brighter future. Compelling images are an essential part of this narrative.
Healthcare PR covers a range of organisations in the healthcare sector, from biotech and medical innovations to patient care and even veterinarian companies. With the increasing speed of innovation and strong demand for trustworthy information, Healthcare Public Relations is growing faster than almost any other sector.
Understanding and trusting the Healthcare sector
The Healthcare sector is full of highly intelligent, highly educated, erudite, creative, disciplined, and ethical people. This can be both a blessing and a curse when communicating to the average person on the street. People are naturally suspicious of what they don’t understand. The technical nature of healthcare is often confusing to all outside the sector. To build trust and awareness, Healthcare PR must find ways to simplify their messaging while maintaining the legitimacy of their field.
The mission of Healthcare PR
The media, the public, investors, and policymakers can have emotionally charged responses to any information coming from the Healthcare sector. The mission of healthcare PR is to lower the temperature of discussions through education, increased awareness, and sharing information on key achievements and milestones. Given the sensitivity of the information circulated and the nature of many healthcare companies, crisis management is another critical aspect of Healthcare PR.
Lifecyle
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Healthcare impacts every aspect of our life, from birth to death we look to the Healthcare to manage every aspect of out lives. It is why Healthcare professionals fill 4 of the top 7 positions in ‘trusted professional’ rankings.
Lifecyle
Getty Images/iStockphoto
Healthcare impacts every aspect of our life, from birth to death we look to the Healthcare to manage every aspect of out lives. It is why Healthcare professionals fill 4 of the top 7 positions in ‘trusted professional’ rankings.
The role of illustrated content in Healthcare PR
Visually illustration of PR and media-friendly content in the Healthcare sector is vital because visual information is easier to disseminate, and (most importantly) people believe what they see. As humans, we are programmed to assimilate visual cues quickly. When images and video are integrated into storytelling, comprehension and trust increase dramatically.
How Lookatmedia™ helps the Healthcare sector achieve its PR goals
Your story cannot be told in a single Media Release, and it cannot be told with a single report or paper. Your work is built on the works of your team and others over a long period. Lookatmedia™ helps expand your telling of this back story. Your Lookatmedia™ centre was designed to help you tell more of your story in the media more often. It helps your team create more media-friendly content more often. It allows you to build a foundation of content that provides a context of the work you do and the giant leaps you’ve made.
The hope of Healthcare
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Promising, not promised is a philosophy that Healthcare PR professionals depend on to build trust in the media and public.
The hope of Healthcare
Getty Images/iStockphoto
Promising, not promised is a philosophy that Healthcare PR professionals depend on to build trust in the media and public.
Chapter and verse
Your Lookatmedia™ centre is the ‘single source of truth’ for your media engagement strategy. It allows your team to build libraries of visual content, then uses that content to create illustrated articles covering everything for the latest news, events, back and evergreen stories. It also allows them to create Media Releases and publish stats, facts, and FAQs. It helps your team create and maintain a media profile that is consistent with your mission.
24/7/365 day a year access
Whether it's the latest news, technical content or crisis management, Lookatmedia™ provides the media with 24/7/365-day access to the stories and resources they need to create more informed and trustworthy content. It also allows your team to focus more on the types of content that increase both the reach and quality of your Public Relations campaigns.
The light in our darkest moments
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In our darkest moments we place our faith in the dedication and disciplines of the healthcare sector. Any information in the media that undermines that faith can cause the public to lose trust. Lookatmedia™ helps you manage those media conversations.
The light in our darkest moments
Getty Images/iStockphoto
In our darkest moments we place our faith in the dedication and disciplines of the healthcare sector. Any information in the media that undermines that faith can cause the public to lose trust. Lookatmedia™ helps you manage those media conversations.
