24/7/365 DAYS A YEAR
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You and your team work tirelessly to keep our modern world working. The innovations and improvements you make virtually go unnoticed. Your new Lookatmedia™ centre provides you with an opportunity to paint a more colourful view of your organisation an
Few organisations have such an impact on our day to day lives as public and privately owned utilities. Few sectors play such a key role in changing behaviours and attitudes, so building and maintaining relationships with the media is essential.
Taking charge of the narrative
For better or worse, the media have the role of keeping the public informed. If there is local interest or immediacy around a story, then it will take precedent. For utilities, this can be problematic if there aren’t strong, well maintained pre-existing relationships with the media at all levels. Your Lookatmedia™ centre provides you with an opportunity to publish and give the media content that helps you change the narrative.
BUILD TRUST AND FAITH
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Utilities rarely make the news cycle unless there is a problem with services. The media and public are mostly unaware of the work you’re doing right under their noses. Lookatmedia™ is your opportunity to tell more stories about the people and stories
BUILD TRUST AND FAITH
Getty Images/iStockphoto
Utilities rarely make the news cycle unless there is a problem with services. The media and public are mostly unaware of the work you’re doing right under their noses. Lookatmedia™ is your opportunity to tell more stories about the people and stories
Not just the facts
Journalists and media representatives are under increasing pressure to create more content in less time, resulting in fewer fact-checking opportunities. Anything they may write about your utility is generally protected under ‘in the public interest’ which removes much of the burden of accuracy. To get out front of this problem, there’s Lookatmedia™. Now you can create content that journalists can use to research and write more accurate, engaging, and even localised public interest stories. Create evergreen as well as up-to-date content and illustrate these stories with images and videos. Provide a portal where the media can download this content and use it as a fact-based resource to create more accurate, informative, and compelling stories about your utility company.
Everything in the one SEO optimised media centre
Like many of us, journalists research online. They need access to research and content at any time, 7 days a week, 365 days a year. Your Lookatmedia™ centre provides this level of access, with the added benefit of tracking who is using the resources you provide. Your Lookatmedia™ centre includes an advanced Digital Asset Management solution that makes it easy for your PR team to find just the right images and videos to illustrate your stories and controlled access for the media so you can monitor usage.
In the public interest
You have a direct impact on the everyday lives of your customers and community. You have a role as an educator. You have an interest in telling the stories that help demonstrate your role as a good corporate citizen. Your Lookatmedia™ centre is your opportunity to control the narrative and expand the reach of your story through the media.
