A good story is a good story
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Your wins don’t have to be recent to be newsworthy. Old stories and legends seen through new eyes can capture the imagination of journalists and their readers.
'…John Hughes of Great Britain for his design of a Sports and Recreation Centre with Stadium for the City of Liverpool. John is one of 24 medal recipients of the arts events at these 1932 Los Angeles Olympic games.
‘The Olympics had art medals?’
The Olympics games held art competitions from 1912 to 1948. It was part of the vision of the founder of the modern Olympics, Pierre de Coubertin. Medals were awarded in the five categories of architecture, literature, music, painting, and sculpture. As medals were awarded in five categories, the competitions were also named the ‘Pentathlon of the Muses’.
Wait! There’s a theme here
As strange as this seems today, there was a theme that ran through this program. All the works had to be inspired by sports and had to be original and not previously published.
The media isn’t always after ‘the new’
Yes, 'new' news gets the highest exposure, but millions of fascinating stories connect our pasts to today and are considered newsworthy. The story of John Hughes Olympic medal may not be of much interest in a non-Olympic year… but run it out during the Olympics, and it becomes something of interest, and possibly something that an announcer or pundit may bring up in an Olympic broadcast.
Connecting the dots
Few organisations just arrived today. Many have fascinating histories. Creating a thread between the events of today and the journey you've taken to get here helps journalists create compelling stories of their own. Backstories can become features or help build context around entirely new stories. Lookatmedia™ provides you with an opportunity to present all these stories in a media-friendly way, enabling journalists to make their own discovery journeys and connect the dots.
Illustrating your stories
Creating back stories for media fleshes out their understanding of your organisation and its mission. Adding compelling and fascinating visual content brings these stories to life. Lookatmedia™ was not just designed to manage all your pre-approved images and video for the media. It was also designed to manage all the digital assets of your organisation. Create a ‘single source of truth’ for all the images, video, and brand assets you own, then curate a pre-approved collection for use by the media.
Not only
You have hundreds of newsworthy stories to tell about your organisation. Alone they may not be headline material, but on mass, they form an invaluable resource that individual journalists and media groups can come back to again and again. That's the purpose of Lookatmedia™. We want to create a media-friendly resource centre filled with publish-ready content.
The past is the past
Your history is worth preserving and promoting through the media…but how you engaged today with the media should be relegated to the past. Begin a new, more dynamic era of media engagement with Lookatmedia™ and who knows, maybe one day you'll win an Olympic gold medal for your efforts. Stranger things have happened.
